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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

WTF China? Why copy the Kia Picanto for anything?

While we certainly don't condone it, we at least get why Chinese companies copy the work of global automakers. It's all about the prestige in the China, and when versions of expensive imports can be had from a cheaper, domestically built automaker, it's clear where the money will go. But of all the prestigious, luxurious, handsome, high-performance vehicles for a Chinese automaker to rip off, why in the name of Chairman Mao did they choose a Kia Picanto? For those not in the know, the Picanto is a tiny city car that'd slot in below the Rio, were it sold in the US market. It's a fine car for what it is, but hardly one that is so packed full of innovative, handsome styling that makes sense to copycat, even if it isn't actually sold in the People's Republic. But that's just what Yogomo has done, with the new 330 electric car. While the real McCoy is a proper car, complete with a range of gas engines, the electric 330 is what's known in China as a low-speed electric vehicle – despite its size, according to Car News China, it can't be used on highways and is not eligible for the PRC's green subsidies. While most copycat designs are pretty flagrant, they're easily discernible from the cars on which they're based. That's not the case with the Yogomo 330, though. The mirrors are different, sure, and the grille, while roughly the same shape, isn't as exact the trademark Kia grille. But beyond that, the design is virtually identical, and that's sure to ruffle the feathers of copyright lawyers in South Korea. Head over to CNC for a look at the Yogomo's copycatting efforts. Featured Gallery Yogomo 330 EV Related Gallery 2015 Kia Picanto News Source: Car News ChinaImage Credit: Kia Government/Legal Green Kia

Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.