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Kia reveals Sportspace concept ahead of Geneva

If you were wondering why Kia kept the back end of its upcoming new European concept hidden from view in the previous teaser, one look at these latest images should tell you why: Though the show car is tipped to preview the replacement for the Optima, this one's packing a wagon body-style. Dubbed the Sportspace concept, this D-segment/midsize estate was penned at Kia's European design studio in Frankfurt and is set to bow at the upcoming Geneva Motor Show. The Korean automaker isn't telling us much about it, except to emphasize that it was designed as a grand tourer "without sacrificing the performance, sustainability and economy that Kia is known for." We wouldn't be surprised, then, to see some sort of high-output hybrid system in place under the hood. The design bears all the hallmarks of a modern Kia, with the tiger-nose grille up front and clean lines throughout, but tapering back to a wagon's tail that reminds us of the Alfa Romeo 159 Sportwagon – which is no idle praise. Whether that means the next-gen Optima will be offered in wagon form in Europe (where they're in particularly high demand) or anywhere else, however, remains to be seen. Kia SPORTSPACE concept to be unveiled at Geneva (SEOUL) February 17, 2015 – Kia Motors Europe will unveil an innovative new concept, the Kia SPORTSPACE, at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. Created for long distance driving, the SPORTSPACE has been designed for fast and efficient travel with maximum comfort and minimal stress, in the best grand touring tradition of the weekend getaway. Designed at Kia's Frankfurt design studio, under the direction of Gregory Guillaume, Chief Designer Europe, the SPORTSPACE features a unique and captivating body shape. The car is born out of a commitment to provide stylish and exciting transportation for four which is also spacious and functional, without sacrificing the performance, sustainability and economy that Kia is known for. Recognisably a Kia due to its signature 'tiger nose' grille, finely judged proportions and simple, clean surfaces, SPORTSPACE has a bold, dynamic shape with real road presence. At the same time, it offers a high level of interior comfort and substantial practical load space.

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.