2012 Kia Sportage Ex on 2040-cars

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New Kia Sportage shots give first glimpse of interior

A 2016 Kia Sportage prototype has made the trek from the Hyundai-Kia Technical Center in Russelsheim, Germany, where we last saw it, to the snows of Northern Sweden. A month ago, we expected inspiration from the KX3 concept, now we can see it plain in the face: the swept-back headlights now sit entirely above a larger grille inlaid with the metallic ornament seen on the Kia Sorento, and the fog light housings take a vertical stance. In back will come new LED taillights with distinct elements for turn signals and reversing lights. We understand this will be the design track that Kia SUVs and crossovers take, which will be differentiated from sedan designs starting with the Optima later this year. We get a shot of the interior this time, too. Based on the steering wheel and what we can tell of the instrument panel behind the engineer's laptop, it looks like the forward section of cabin will get some sculpting but be largely similar to the current model. A smorgasbord of gasoline direct injection, diesel, and small turbo engines should be on the menu at launch, as well as the option of a seven-speed dual-clutch transmission. At the low end will be the tweaked, 136-horsepower, 1.6 CRDi launched with the latest i30, at the puissant end should be the 245-hp, T-GDi.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Autoblog Podcast #344

Doug DeMuro from Plays With Cars, Infiniti Q50, Subaru BRZ STI, Porsche Macan
Episode #344 of the Autoblog podcast is here, and this week, Dan Roth and Executive Editor Chris Paukert are joined by Doug DeMuro, author of Plays With Cars and prolific internet autowriting presence. Topics include the latest spy shots of the Porsche Macan, the 2014 Infiniti Q50, and the teaser images we've recently seen of a Subaru BRZ wearing STI badges. As always, we start with what's in the garage and finish up with some of your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #344: