2012 Kia Sportage Ex on 2040-cars

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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Kia Soul getting turbo power, possible AWD

It's been a long time coming, but it appears we might finally see a turbocharged Kia Soul next year. Kia officials reportedly confirmed the hotter Soul to Motor Trend recently, and also stated that the company is (still) investigating the use of all-wheel drive for the next generation of its boxy hatchback.
The turbo Soul will arrive with the same 1.6-liter four-cylinder found in the Forte, rated at 201 horsepower and 195 pound-feet of torque. According to Motor Trend, Kia wanted to launch the hotter Soul this year, but didn't have the retuned steering or suspension calibration, as well as the larger brakes, ready in time. Transmission pairings weren't discussed, but Kia does mate both its six-speed manual and automatic units to the 1.6T.
As for all-wheel drive, this isn't the first time we've heard reports on this front, and it seems like a pretty natural fit, to us. Adding AWD would allow the Soul to better compete with vehicles like the Nissan Juke and the upcoming Chevy Trax and Jeep Renegade. But as of right now, a four-wheels-driven Soul hasn't been given an official go-ahead.

2015 Kia K900 proves Korea's other brand has arrived

Kia entered the US market in 1993 with the Sephia, a compact economy car you probably don't (want to) remember, and two decades later it has stepped on stage at the LA Auto Show to unveil a rear-wheel-drive, fullsize luxury sedan called the K900. The achievement here isn't the car itself, its handsome styling or the incredible value it might be (pricing has yet to be announced), but rather that no one thinks it's strange for this company that once sold us the Sephia to compete head-to-head with the best luxury brands in the world. It's a testament to what 20 years of hard work can do.
No one thinks it's strange for this company that once sold us the Sephia to compete head-to-head with the best luxury brands in the world.
As for the car itself, it does indeed have handsome styling. Kia's design language wears nicely on the K900's larger frame. The large, 19-inch, multi-spoke wheels keep that big body from looking disproportionate, and the all-LED headlights give the front end a suitably high-tech appearance that's required in this class of overachievers.