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Kia expects US to be Soul EV's top market

While its sister brand Hyundai invests in hydrogen fuel cell technology, Kia is entering the battery-powered electric vehicle market with the new Soul EV. The Korean automaker plans to sell some 5,000 units of its first electric vehicle around the world. While it's not saying exactly what proportion it hopes to sell in (or how many it's allocating to) any individual market, the latest reports indicate that it expects the United States to be its biggest market.
Part of that may come down to the growing popularity of electric vehicles in America, but also to the substantial incentives offered by federal and local government agencies towards buying an EV. Though the Soul EV retails for a reported 42.5 million won in South Korea - equivalent to less than $41,500 at today's rates, of which the battery alone accounts for about 40 percent - incentives will mean that the actual cost to a buyer in the US will be about half that, although Kia hasn't announced official pricing yet.
The latest electric vehicle on the market is based on the existing Kia Soul hatchback, a vehicle chosen due to its packaging vis-à-vis more conventionally shaped vehicles. The 27 kWh lithium ion battery pack adds about 330 pounds to the vehicle's curb weight, resulting in a 0-62 time of 11.2 seconds and a 92-mile range. The Kia Soul EV will initially be sold only in California, Oregon, New York, New Jersey and Maryland.

Hyundai And Kia Penalized $350 Million For Overstated MPG Claims

Nearly two years after Hyundai and Kia announced they exaggerated fuel economy numbers for several of their most popular models, the two Korean automakers have paid a heavy penalty for the transgressions. The Department of Justice and Environmental Protection Agency announced a settlement Monday that will cost the two car companies approximately $350 million. The financial sum includes a $100 million fine, the largest ever levied under the Clean Air Act, and about $200 million in forfeited greenhouse-gas emissions credits. At a time when car buyers rank fuel economy as a top concern when they head to dealerships and the federal government has mandated increased efficiency, Attorney General Eric Holder said the settlement should serve as a warning to automakers not to fudge their numbers. "This will send a strong message that cheating is not profitable," he said. The settlement ends a federal lawsuit filed against the automakers in U.S. District Court, but it's important to note that it doesn't end a class-action lawsuit filed on behalf of consumers. A preliminary settlement in that case, based in Los Angeles, was approved last month, but final approval isn't expected until July 2015. Officials with the EPA said the $100 million figure roughly equals the economic benefits the two companies received from exaggerating the mileage claims on the window stickers of new cars. Fuel-efficient boasts helped Hyundai and Kia establish a strong foothold in the U.S. marketplace. Advertisements for the Hyundai Elantra stated the vehicle achieved 40 miles per gallon in highway driving, and helped the car win the prestigious North American Car Of The Year honors at the Detroit Auto Show for its 2012 model. In July 2011, the advocacy group Consumer Watchdog began receiving complaints from consumers that the Elantra and other Hyundai models fell short of their stated mileage claims in real-world driving. The group wrote to the EPA and Hyundai, asking both to investigate. Government officials said Kia had overstated the mileage on its popular Kia Soul crossover by 6 miles per gallon, and more than a dozen overall models were affected. On Monday, EPA administrator Gina McCarthy said the violations were "egregious." Based on the exaggerations, the EPA calculated that Hyundai and Kia had underreported the greenhouse gas emissions of their fleets by about 4.75 metric tons over the estimated lifetime of the vehicles. That figure aided in the $200 million credit forfeiture.

WTF China? Why copy the Kia Picanto for anything?

While we certainly don't condone it, we at least get why Chinese companies copy the work of global automakers. It's all about the prestige in the China, and when versions of expensive imports can be had from a cheaper, domestically built automaker, it's clear where the money will go. But of all the prestigious, luxurious, handsome, high-performance vehicles for a Chinese automaker to rip off, why in the name of Chairman Mao did they choose a Kia Picanto? For those not in the know, the Picanto is a tiny city car that'd slot in below the Rio, were it sold in the US market. It's a fine car for what it is, but hardly one that is so packed full of innovative, handsome styling that makes sense to copycat, even if it isn't actually sold in the People's Republic. But that's just what Yogomo has done, with the new 330 electric car. While the real McCoy is a proper car, complete with a range of gas engines, the electric 330 is what's known in China as a low-speed electric vehicle – despite its size, according to Car News China, it can't be used on highways and is not eligible for the PRC's green subsidies. While most copycat designs are pretty flagrant, they're easily discernible from the cars on which they're based. That's not the case with the Yogomo 330, though. The mirrors are different, sure, and the grille, while roughly the same shape, isn't as exact the trademark Kia grille. But beyond that, the design is virtually identical, and that's sure to ruffle the feathers of copyright lawyers in South Korea. Head over to CNC for a look at the Yogomo's copycatting efforts. Featured Gallery Yogomo 330 EV Related Gallery 2015 Kia Picanto News Source: Car News ChinaImage Credit: Kia Government/Legal Green Kia