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2018 Kia Rio is the only subcompact car to earn IIHS highest safety rating

If you're looking for a new subcompact car, and safety is your priority, there is one clear choice now: the 2018 Kia Rio. The littlest Kia has been awarded the highest safety rating from the IIHS, the Top Safety Pick +, and it is the only car in the subcompact segment to earn the score. In addition, only two other models earn the second highest rating Top Safety Pick, sans plus, the Hyundai Accent and the Mini Cooper. The Rio's rating is an increase from the sans plus version because Kia updated and improved the headlights for the 2018 model. There is a caveat, though. Only the optional LED projector headlights, available as an option on the midlevel S trim, are rated "Good," the highest IIHS rating. The standard halogen headlights are still rated "Poor." The Rio's forward collision prevention system that earned full marks is also only available as standard equipment on the top-level EX trim. Still, even lower-trim Rios with the less capable headlights and no automatic emergency braking boast strong crash test scores. Every test except for the passenger-side small overlap test resulted in Good ratings. The passenger-side small overlap test garnered the second-highest rating of "Acceptable." And on top of that, it's a car that has impressed us every time we've driven it. Related Video:

2018 Kia Stinger GT Long-Term Review Update | A romp in the snow

After driving a slew of family sedans and crossovers, I was excited to take home our hard-charging, corner-craving 2018 Kia Stinger long-term car for a weekend of some sports car fun. Then Saturday came, bearing between three and four inches of snow and single digit temperatures. Lovely. But, the weather did offer an opportunity to put the Stinger through its first serious snow of the season, as well as the snow tires Nokian generously donated to us. And the big sedan hatchback did fine in the snow, but not exceptionally well. I appreciated the extra traction from the front wheels, which helped make crawling out of the deep snow in my driveway and accelerating through corners and at intersections easier. I didn't have much trouble breaking the rear wheels loose, either, confirming that the Stinger does indeed have a rear-wheel bias. Fortunately, it was pretty easy to control when the car would break traction, but it was easy enough that it felt as though the all-wheel-drive and traction control weren't doing much to optimize traction until the car really got loose. Then the traction control would quickly bring the car to a crawl to stabilize it. Cornering and braking were just OK, and it seemed to mostly be hampered by the Stinger's roughly 4,000-pound curb weight. I could feel that the car really wanted to keep forging straight ahead, and if I turned too fast or braked too late, it would take its opportunity to do so. Naturally this applies with any large vehicle, but it still feels surprising considering how agile the Stinger is on dry pavement. I hate to think what it would have been like driving the Stinger without the snow tires. On the low-profile all-seasons, I'm sure the traction control would be having conniptions, and I'd be crawling through corners and up to stops. Leaving my driveway probably would have taken a few forward and back attempts, too. Aside from the driving experience I was immensely grateful for the heated seats and steering wheel, both of which seemed to warm up quickly. Boy, though, I sure wish the Stinger had remote start. I'm sure it's not great for the environment, but oh how I wish I could have stepped out the door to an already toasty cabin this weekend. So there you have it. The Stinger GT definitely loses a lot of its fun character in the snow, but it will get you through it. And when things clear up, you'll be happy to have something sporty on hand.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.