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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Almost Jeffersonian | 2017 Kia Optima Plug-In Hybrid Second Drive

On a drive of Kia's new Optima Plug-In Hybrid (in showrooms since April), we visited Thomas Jefferson's Monticello, our third president's sprawling estate in central Virginia. Even in the absence of Twitter, Jefferson enjoyed a restless curiosity about an array of subjects. While his day gigs – declaring independence and consummating the Louisiana Purchase – occupied much of his life, he always made time for intellectual pursuits and making daily life better, so we think he'd grasp the rightness of the Optima. In the science of the plug-in hybrid, there's little new. The combination of gas and electric motors is intended to reduce the carbon footprint of a conventional drivetrain. Add a motor, install more battery capacity and enable that battery to be recharged over a long lunch or overnight, and you have a plug-in hybrid with up to 29 miles of electric-only operation. With the gas tank included, you get roughly 600 miles of combined driving range. (That's DC to Atlanta, had Jefferson wanted to visit Atlanta.) Visually, there's little to distinguish this PHEV from a conventional Optima. Its alloy wheels are aerodynamically cleaner and front fascia less disruptive - and includes an active air flap, no less. The exterior design, though dated, still impresses. A spacious interior is what you'd expect from Kia. And so, regrettably, are some hard plastic surfaces. That plastic is appropriate in a $20,000 Soul, less so in a $40,000 Optima Plug-In. Nothing here is completely off-putting, and we've always liked Kia's integration of audio and A/C controls. But so much is good about the Optima that you expect something nicer as you slide behind the wheel. The front seats are both supportive and accessible. Our test vehicle, equipped with $5,250 of EX Technology, offered a panoramic sunroof, heated and ventilated front seats, a power front passenger seat with adjustable lumbar, and heated outboard rear seats. That same package also includes a bundle of safety technology, including a forward collision warning system, advanced smart cruise control, blind spot detection, lane departure warning, and rear cross traffic alert. A modern hybrid generates a lot of info, and learning to access it all will require more than the few hours we had in the car. Your economy – the Optima's innate efficiency and your driving style – is available at the push (or two) of a button. And you can choose from all-electric EV or hybrid mode by using Kia's Mode Select control.

2017 Kia Forte5 Quick Spin | Sporty compact, lots of bells and whistles

A few months ago, we drove the Honda Civic Sport and found it to be a surprisingly fun and frisky hatch thanks to quick steering, a snappy shifter, and a willing turbo engine. It's also somewhat unusual in being a driver-focused compact, available with a manual, but not solely concerned with performance; sort of a warm hatch as opposed to a hot hatch. Kia's own warm hatch, the Kia Forte5 SX, is a close match for the Honda in some ways, and even better in others – for a price, that is. The Forte5 SX starts on the right foot with its punchy turbocharged four-cylinder. It's the 1.6-liter unit, which you'll also find in the Elantra Sport and Veloster Turbo, and makes a healthy 201 horsepower and 195 pound-feet of torque that nearly matches the output of the sportier-than-the-Sport Civic Si. You'll never be waiting for that power either, as the turbo hardly lags, and any lag that is present is masked by how smoothly boost comes into play. The throttle is fairly responsive, and the revs don't get hung up between shifts like they do in the Civic Sport. The Kia continues in the right direction by offering a manual transmission, as our tester had. In fact, the turbo-equipped SX trim is the only way to get a shift-for-yourself transmission on the Forte5. It features reasonably short, light throws, and the gates are a breeze to find. It's a tad rubbery at times, and isn't quite as precise as the Civic Sport's lever, but you won't be disappointed by it. The responsive engine also makes it easy to rev-match downshifts, but the pedals could be a bit closer together for heel-and-toeing. This drivetrain is packaged in the crisp, clean hatchback body of the Forte5. It's refreshingly free of extraneous vents and badging, leaving the body tasteful and classy. It's a body that is happy to change directions, too. It turns in quickly and neutrally, with only mild body roll. The steering itself is also quick and accurate with virtually no dead zone. There are a couple of handling gripes, though. The helm feels a bit overboosted and fairly numb, the ride somewhat unrefined. The body feels less controlled than it should over bumps, and the tires aren't very grippy. Inside the Forte5, things are a bit dour. The only color on the dash aside from black are the modest number of chrome appointments strewn about. Some of the plastic has a faux carbon fiber texture, but it almost makes the dash look cheaper, or cheesier, than it could be with better material finishes.