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What do J.D. Power's quality ratings really measure?

Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.

2020 Kia Soul EV First Drive Review | EZ to like

SEOUL, South Korea – The 2020 Kia Soul is the third iteration of the boxy little crossover and the second generation of the battery-powered variant, the Soul EV. While the 2020 Soul overall is mildly upgraded compared to the outgoing model, the Soul EV makes a major leap where it counts: with a new powertrain that more than doubles the stated range to an impressive 243 miles. The new 2020 Kia Soul EV scraps the previous 30-kWh battery for a new, more energy-dense 64-kWh unit, shared with the Hyundai Kona Electric. The battery pack feeds a motor that now makes 201 horsepower – also shared with the Kona Electric, and producing the same horsepower figure as the Soul Turbo. It spins out 291 pound-feet of torque, which is immediately available underfoot. That's enough to chirp the front tires, and it instantly squirts the Soul ahead in the urban cut-and-thrust. It's also plenty powerful enough for high-energy merging onto the freeway. Kia estimates a 0-to-60-mph time of 7.2 seconds. The battery is replenished via standard Combined Charging System (CCS) DC fast charging capability, with the port now behind a flap in the front grille insert. The CCS can handle up to a 100-volt feed at a public charger – should you find one, it can top up the battery (from 20 to 80 percent) in as little as 42 minutes. With a more common 240-volt source, a depleted battery can be replenished in five to six hours – rather than 63 (!) plugging into a standard 120-volt outlet. Owners definitely will want to install a charger at home, and Kia has partnered with Amazon to sell three Kia-recommended 240-volt chargers: A 40-amp Bosch from $764, a 40-amp JuiceBox from $549, and a 32-amp ChargePoint at $699, although others brands and models can be used. Buyers in northern climes will want to check out the Cold Weather Package, which supplements the standard heated seats with a heated steering wheel, upgrades the climate control to a more efficient heat pump, and also adds the capability to heat the battery (when the car is plugged in) for better range in cold conditions. How energetically the car responds to a prod of the accelerator depends on which of the four drive modes you're in: Sport, Normal, Eco, or Eco+. Sport unsurprisingly was our favorite in a half-day drive in and around Seoul. Some drivers might find it too snappy, and of course it also drains electrons the fastest. In Normal mode the car is still spry, while in Eco and Eco+ one really needs to leg the go-pedal.

Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.