2018 Kia Sorento L on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Autoblog Electric launches; we talk EV news, VW ID.4 and Kia EV6 | Autoblog Podcast #770

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. In company news, we launched the Autoblog Electric hub this week, and as such, we spend a lot of this episode talking about EVs. WE start by talking about some electric pickups on the way, EV charging and U.S. infrastructure plans, states banning ICE sales, the happiest EV owners, thoughts on the viability of smaller electric automakers and Formula 1's renewed stance against goinf electric. We also share notes on the Volkswagen ID.4 and Kia EV6 we've been driving, as well as other memorable EVs we've driven in the past year. Finally, we reach into the mailbag for a Spend My Money update before talking about late winter/spring beverages.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #770 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Autoblog launches Autoblog Electric Electric pickup trucks available in 2023 and beyond The current and future state of EV charging New Jersey is the next state to ban light-duty ICE vehicle sales by 2035 Rivian R1T, Mini Cooper Electric owners happiest with their EVs Thoughts on smaller electric automaker firms F1 CEO vows there will never be an electric car on the grid Cars we're driving Long-term 2022 Kia EV6 2023 VW ID.4 Other memorable EVs Spend My Money update: Replacing an Alfa Romeo Giulia with a BMW i4 Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Government/Legal Green Motorsports Podcasts Kia Lotus Volkswagen Green Automakers Green Culture Green Driving Truck Crossover SUV Electric Racing Vehicles Infrastructure Lucid

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.