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Cut the Cute: The 2017 Kia Rio grows up

The last time the Kia Rio got a ground-up redesign was for the 2012 model year. That gave the Rio a crisp, modern look, but was also extremely cute-sy. For the 2017 model year, Kia tweaked the Rio with a leaner, meaner look. Relatively speaking, anyway. The South Korean automaker previously released design renderings of the Rio, and now come official photos of the car. Kia claims that much of the styling changes were made to emphasize width inside and out. The headlights are slimmer and more aggressive than the wide-eyed lamps of the previous model, and much of the gently curving sheetmetal has been removed in favor of more flat planes. Not only that, but the new Rio is slightly longer, wider, and shorter than its predecessor. Inside, Kia has spruced things up with what looks like a nicer mix of materials. The most unusual part of the interior is the infotainment system, which Kia describes as "floating." The infotainment system extends up and off the dashboard, a bit like the screen on the Honda Civic. The good news is that Kia kept physical buttons part of the interface. The bad news is that the design looks a bit odd, as some of the buttons extend up with the screen and make it look a little like Kia used a stereo that didn't quite fit in the dash. Kia didn't reveal any other specs on the car, but those details will likely come during the Paris Motor Show. This updated Rio is an important model for Kia, as last year it sold 473,000 units worldwide. While it isn't Kia's biggest seller in the US, it did have a slight increase in sales this year. Related Video: Featured Gallery 2017 Kia Rio: Paris 2016 View 15 Photos Related Gallery 2017 Kia Rio Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Design/Style Paris Motor Show Kia Hatchback Economy Cars kia rio

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Watch the Kia Soul hamsters take on 'Dueling Banjos'

The Kia Soul hamsters are back, but rather than bopping to the party tunes of LMFAO, they're delivering their own take on "Dueling Banjos." Thankfully, this commercial is more pleasant to watch than the film that helped make the banjo tune famous. Aside from the return of Kia's fuzzy mascots, this commercial also marks the welcome return of plumper hamsters. When Kia launched the Soul EV, it gave its spokesrodents a trimmer figure that made the anthropomorphic dancing hamsters even creepier. As Autoblog chief Mike Austin said when assigning this story, "Sexy EV hamsters were scary." Alongside from the two-minute commercial, Kia has included a three-minute, behind-the-scenes video called Soul Sessions: Making the Music. You can check out the main spot up top, and then get the peek behind the curtain below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.