2015 Kia Sorento Limited on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Superman joining Kia's Justice League-themed fleet of vehicles

Kia is teaming up with the Justice League once again to create another show car that will be on display at the Chicago Auto Show. At the 2012 SEMA Show, Kia showed off various models inspired by DC Entertainment characters Batman, Aquaman, Flash, Green Lantern and Cyborg, but a Superman-themed Kia Optima Hybrid will roll into the Windy City for next week's show.
In the above drawing, we only get to see a small portion of this car inspired by the Man of Steel, but it will have the requisite red-and-blue paint scheme with Superman's shield on the hood (subtle, it is not).
The previous cars include the Batman Optima, Aquaman Rio, Flash Forte Koup, Green Lantern Soul and Cyborg Forte. All six cars were created to raise awareness for the "We Can Be Heroes" campaign, which helps families in eastern Africa affected by drought and famine.

Ferrari 488 GTB among the best car designs of 2016 [UPDATE]

Can't decide whether the Ferrari 488 GTB looks better than the 458 Italia it replaces? A design jury has make up its mind. The 2016 Red Dot design awards are being announced today, and Maranello's latest eight-cylinder, mid-engined supercar won top honors. The Red Dot Awards for Product Design recognize the best new products on the market across an array of categories and industries, including automobiles. This year's panel of 41 experts, including Chris Bangle and Ken Okuyama, evaluated some 5,200 designs. From those, they selected 1,304 for a Red Dot award, and only 79 as the "Best of the Best" – among them the new Ferrari. This is the second year in a row the Prancing Horse marque has been awarded the honor, having been earned an award for the FXX K last year. A full list of this year's honorees isn't yet available, and it's uncertain that other automakers will earn awards. Last year's list also included the Mazda MX-5, Mercedes-AMG GT, and Volvo XC90. The Peugeot 308 SW, if you can believe it, was the only car awarded Best of the Best in 2014, the Audi R8 in 2013, and the Renault Twizy in 2012. UPDATE: The Red Dot organization has released the full list of this year's product design honorees, with the McLaren 570S and Kia Optima also awarded among the Best of the Best. Red Dots were also awarded to the Audi A4, R8, and Q7, BMW 7 Series, M2, and X1, Fiat Toro, Hyundai Ioniq, Kia Sportage, Mercedes C-Class, Skoda Superb Estate, and Volvo S90. The jurists also gave Honorable Mentions to the Borgward BX 7, Genesis G90, Mini Clubman, Qoros 3 City SUV, and Smart Fortwo Cabriolet. The 488 GTB wins the Red Dot award The V8 sports car named "Best of the Best" Maranello, 30 March 2016 – The 488 GTB has won the Red Dot Best of the Best award for its design and innovative lines. This is the latest in string of plaudits garnered by the Ferrari Style Centre which also picked up several IF Design Awards in Munich, Germany, at the start of the month. On the latter occasion, the big winner was the FXX K (Red Dot Best of the Best 2015) which took home the Gold Award, the Hannover institute's top prize. However, the 488 GTB and 488 Spider also scored a double whammy at the same event with a Design Excellence Award apiece.