2015 Kia Sorento Ex on 2040-cars

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K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.

Kia Hotbots come back out to play with 2014 Forte

Kia is bringing back its so-called "hotbots," the slightly disturbing female robots that traipse about the uncanny valley while hustling the new Forte and "respecting the tech," for three new, humorous animated spots.
The Hotbots first debuted during Kia's latest Super Bowl spot, which followed the debut of the 2014 Forte sedan at the 2012 Los Angeles Auto Show. Each new spot follows the premise of the two originals, with the hotbots protecting the Forte while the oblivious owner stands by. Take a look at all three ads below, along with the two originals that kicked the series off.

2016 Kia Sorento First Drive

Teenagers are awkward, predictably provocative and generally horrible to be around – at least unless you, yourself are one. There's just something about those angst-ridden years spent trying on identities, none fitting quite right. Luckily for Kia, the automaker has just celebrated its 20th birthday in America, and fresh out of the driver's seat of its 2016 Sorento – dare we say it – we sense a touch of self-assured maturity. Don't worry; we expect the automaker's antics – including super-freak athletes jumping over an Optima at the NBA All-Star game and the employment of urban hamsters – to continue. Thankfully, offering unremarkable vehicles in pretty competitive segments seems officially a thing of Kia's history e-book. To be fair, we've seen a pleasing Korean Renaissance for a few years now, and we're not just talking hot pots and bulgogi – 2015 Hyundai Genesis, anyone? Kia Optima SX? Soul? So where exactly does this third-gen 2016 Sorento fit in? Actually, we're not sure Kia knows that either; its product planners tell us that this miraculous crossover competes with variously sized vehicles including the compact Jeep Cherokee, markedly larger Grand Cherokee, and even the family-hauling three-row Toyota Highlander. But Kia is also not completely off its rocker, because the Sorento suffers (benefits?) from severe bipolar disorder in terms of pricing. While you can get a base L model for $25,795 after delivery – there are five trim levels including L, LX, EX, SX, and top-of-the-line SXL – the fancy SXL 2.0T with all-wheel drive we tested was priced at $45,305. That's a difference of almost $20k, with the latter model reaches a completely different, almost premium demographic. And there's more. Sometimes the Sorento seats five, other times it can party hard with seven. There are three very different engine flavors to choose from: a carryover 2.4-liter four-cylinder will greet entry-level buyers with 185 horsepower and 178 pound-feet of torque. A meatier V6 – good for 290 hp and 252 lb-ft – will come on three-row models only, while the new 2.0-liter turbocharged four option, good for 240 horses and 260 lb-ft comes on two-row models exclusively. Kia will offer all-wheel drive on all Sorento models.