2014 Kia Sorento Limited on 2040-cars

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Kia recalls 12k 2016 Sorento models for faulty accelerator pedal

Kia is recalling 12,361 examples of the 2016 Sorento in the US because the accelerator pedal may stop working correctly. All of the affected vehicles were made between October 27, 2014, and January 29, 2015. According to the recall documents submitted to the National Highway Traffic Safety Association, a capacitor on the circuit board for the accelerator assembly may be improperly soldered. This can trigger a fault, causing the 2016 Sorento enters Limp Home Mode or in some other cases go into Forced Idle Mode, which only allows idling speed. In either situation, the check engine or electronic stability control lights would likely illuminate, according to Kia. Still, if this fault occurs, the lack of acceleration can put drivers in danger. To repair things, Kia will replace the entire accelerator pedal assembly with an improved unit. Changing out the parts will take about an hour, and obviously this will be done at no cost to owners. According to the NHTSA documents, there have been no accidents or injuries as a result of this problem. You can also read Kia's FAQ to owners and the full report on the recall in PDF format, as well. Related Video: RECALL Subject : Vehicle may not be able to Accelerate Report Receipt Date: FEB 13, 2015 NHTSA Campaign Number: 15V089000 Component(s): VEHICLE SPEED CONTROL Potential Number of Units Affected: 12,361 All Products Associated with this Recall Vehicle Make Model Model Year(s) KIA SORENTO 2016 Details Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2016 Sorento vehicles manufactured October 27, 2014, to January 29, 2015. Due to an improperly soldered component in the accelerator pedal assembly, the driver may not be able to accelerate the vehicle. CONSEQUENCE: If the vehicle is unable to be accelerated, there is an increased risk of a crash. REMEDY: Kia will notify owners, and dealers will replace the accelerator assembly, free of charge. The recall is expected to begin in February 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC115. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.