2014 Kia Sorento Limited on 2040-cars

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Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling

NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has also vowed to try and force Sterling to sell the Clippers in a bid to sever any and all connection between him and the NBA.
Sponsors had rapidly abandoned the Clippers, with covers like the one above going up on sponsor logos during a playoff game against the Golden State Warriors earlier this week, due to the strong and vocal public condemnation of Sterling and his views. With the punishments in place, though, the door has been opened for Kia, the southern California dealer group for Mercedes-Benz and used-car retailer CarMax (among other, less auto-related organizations like State Farm, Red Bull and Sprint) to renew their sponsorship with the team.
"We stand with the Commissioner, the league, the players and the fans condemning Mr. Sterling's views. We look forward to a positive resolution and continuing our relationships within the NBA community, including our league and team sponsorships and our personal ties to [Clippers star] Blake Griffin," Kia said in a statement obtained by Automotive News.

Behold, Kia's Space Babies Super Bowl commercial

Kia is out to answer life's big questions in its ad for the upcoming Super Bowl. Questions like: Where do babies come from? The spot follows one father as he spins a tale to shield his young son from the world of adult truths. The story starts on planet Babylandia, where infants of every species live in peaceful coexistence until they're called to Earth. When that happens, the adorable little beings suit up and take a nine-month journey through space to their new home before parachuting from the heavens. Sure beats that tired old stork yarn.
Oh, and we forgot to mention there's a 2014 Kia Sorento in the spot as well. You can check out the whole shindig below for a quick chuckle. Expect to see the spot air during the fourth quarter of the Super Bowl, and keep your eyes peeled for the new Forte spot. We hear tell that ad features Alyssa Campanella in a robot get up. No, we don't get it either.

Kia reveals Sportspace concept ahead of Geneva

If you were wondering why Kia kept the back end of its upcoming new European concept hidden from view in the previous teaser, one look at these latest images should tell you why: Though the show car is tipped to preview the replacement for the Optima, this one's packing a wagon body-style. Dubbed the Sportspace concept, this D-segment/midsize estate was penned at Kia's European design studio in Frankfurt and is set to bow at the upcoming Geneva Motor Show. The Korean automaker isn't telling us much about it, except to emphasize that it was designed as a grand tourer "without sacrificing the performance, sustainability and economy that Kia is known for." We wouldn't be surprised, then, to see some sort of high-output hybrid system in place under the hood. The design bears all the hallmarks of a modern Kia, with the tiger-nose grille up front and clean lines throughout, but tapering back to a wagon's tail that reminds us of the Alfa Romeo 159 Sportwagon – which is no idle praise. Whether that means the next-gen Optima will be offered in wagon form in Europe (where they're in particularly high demand) or anywhere else, however, remains to be seen. Kia SPORTSPACE concept to be unveiled at Geneva (SEOUL) February 17, 2015 – Kia Motors Europe will unveil an innovative new concept, the Kia SPORTSPACE, at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. Created for long distance driving, the SPORTSPACE has been designed for fast and efficient travel with maximum comfort and minimal stress, in the best grand touring tradition of the weekend getaway. Designed at Kia's Frankfurt design studio, under the direction of Gregory Guillaume, Chief Designer Europe, the SPORTSPACE features a unique and captivating body shape. The car is born out of a commitment to provide stylish and exciting transportation for four which is also spacious and functional, without sacrificing the performance, sustainability and economy that Kia is known for. Recognisably a Kia due to its signature 'tiger nose' grille, finely judged proportions and simple, clean surfaces, SPORTSPACE has a bold, dynamic shape with real road presence. At the same time, it offers a high level of interior comfort and substantial practical load space.