2014 Kia Sorento Limited on 2040-cars

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NBA players make some weird car commercials

If you've been watching Round 1 of the NBA Playoffs this year (or network television in general), there's a great chance that you've seen the spot above. If you're like me, you've also found the premise slightly ridiculous. Don't get me wrong, I think the Kia K900 is a spacious, well-appointed large car, and a value at that. But LeBron has made more than $130,000,000, just from playing basketball, in the last decade; the dude has got to have a man cave or something. But Kia's commercial is far from the most far-fetched where NBA players and cars are concerned. As you'll see below, long before Blake Griffin was pretending his Kia was a horse, pro ballers have been pitching products, and pitching them badly. (It's not car-based, but I would never forgive myself for not dropping the link to this spot featuring all of the 1986 Boston Celtics, shilling for a steakhouse. Horrifying.) Enjoy the carnage, and the rest of the second season. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Wilt Chamberlain – Volkswagen Beetle King James might have an acre of legroom in his K900, but Wilt The Stilt wasn't so lucky with the original Volkswagen Beetle. Wilt Chamberlain measured out at 7-feet, 1-inch, making him just slightly too large for the love bug. With this spot, VW employed the same self-effacing charm that made its legendary "Lemon" ad so impactful. (And Billy Cunningham gets a cameo out of the deal.) This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Carmelo Anthony – Eastern Motors Washington D.C.-area Eastern Motors knows what it has with this jingle. That's one hell of a hook. You probably won't believe Carmelo Anthony's half-hearted lip-syncing (and air drumming), but there's a good chance that the song will have you bobbing your head at the end of thirty seconds. Mission accomplished. Anyway, the formula must be pretty dialed in; Melo's spot is pushing ten years old but Bradley Beal's version from 2014 sounds eerily familiar. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. San Antonio Spurs – H-E-B The San Antonio Spurs may have a two-decade dynasty going, but they're still a small-market NBA team. That means that even big stars, like Hall of Fame locks Tim Duncan and Manu Ginobili, occasionally get hooked up for local spots.

Hyundai and Kia settle lawsuit over hybrid technology

Hyundai and Kia will end Paice's patent infringement lawsuit by signing a licensing agreement to use the firm's hybrid technology for their vehicles, according to Bloomberg. A statement by Paice says that this new contract ends any legal disputes between the companies, but doesn't disclose the cost of the settlement. A Hyundai spokesperson declined to comment about the case's resolution to Autoblog. Paice and the Abell Foundation, an investor, brought the case against Hyundai and Kia in 2012 over the tech in the Sonata and Optima Hybrids, and the court sided in the patent holder's favor in October 2015. The jury ordered the automakers to pay at least $28.9 million, but the judge could have tripled that amount because the infringement was allegedly intentional. Hyundai pledged to appeal the ruling. Paice's patents come from the work of Alex Severinsky and cover ways to make engines and electric motors work together. The company has a history of defending its tech, including settlements with Toyota and Ford. It also filed another case against the Blue Oval in 2014 over the hybrid or plug-in systems in the C-Max, Fusion, and Lincoln MKZ. Hyundai and Kia sign licensing agreement with Paice Paice, a pioneer in hybrid electric vehicle technology, has reached an agreement to license all of its hybrid vehicle technology to Hyundai Motor Co. and Kia Motors Corp. Paice has now licensed all or part of its hybrid vehicle technology portfolio to Toyota, Hyundai/Kia, and Ford – three of the world's six largest automakers. These three companies currently account for 90% of all hybrid vehicle sales in the United States. "We are gratified to reach a licensing agreement with Hyundai and Kia, who are among the undisputed leaders in the hybrid industry. This agreement further validates the importance of our technology, and we hope to reach additional agreements with other major automakers," said Frances Keenan, chairman of the Paice Board of Directors. The confidential licensing agreement with Hyundai and Kia brings an end to all litigation between the companies. Paice and the Abell Foundation, a Baltimore-based non-profit organization that invested in Paice, filed a patent infringement lawsuit against Hyundai and Kia in U.S. District Court in 2012. After an eight-day jury trial earlier this year, the jury sided with Paice and Abell, awarding $28,915,600. Hyundai and Kia currently rank third in U.S. hybrid car sales.

The anti-Prius | 2017 Kia Niro Hybrid First Drive

The 2017 Kia Niro is a significant model for the brand. It's the company's first car designed from the get-go to be a hybrid. And as Kia's VP of product planning explains, it's helping lead the company's push to improve fuel economy by 25 percent across the board. So it's kind of funny that almost everything about this car reads as "conventional" or simply "normal." There are exceptions to this. Under the attractive – if not adventurous – skin is some interesting technology. Most of the mechanicals are shared with the upcoming Hyundai Ioniq, including the direct-injected 1.6-liter inline-four and electric motor that send power to the front wheels. The powertrain makes a combined 139 horsepower and 195 pound-feet of torque. Kia also implemented various aerodynamic and weight aids to make the most of the engine and motor. The Niro features air curtains, a rear spoiler, and active air shutters to help achieve a 0.29 coefficient of drag, and the hood, hatch, brake calipers, and some suspension components are all made of aluminum. Plus, when ordered with navigation, the Niro will provide tips on driving more efficiently, and will use topographical information to use electric power in the most efficient manner. The various bits of fuel-maximizing technology mean the Niro manages Prius-like fuel economy ratings of 52 mpg in the city, 49 on the highway, and 50 combined. That's only for the base FE model, though. Moving up to the slightly better-equipped LX and EX models yields a small decrease to 51 city, 46 highway, and 49 overall. If you opt for the Touring model, shown here, because you want all the bells and whistles, be ready to sacrifice more mileage – it only manages 46 city, 40 highway, and 43 overall. Kia says this is due to the increased weight of the standard features, different roof rails that change the aerodynamic profile, and the larger, wider 18-inch wheels and tires that increase the rotational mass and rolling resistance. All of the effort Kia put into making the Niro a highly efficient Prius fighter seems to have been matched by an effort to make the car appear as normal as possible and give it the broadest appeal. So, no polarizing looks like on the latest Prius and Prius Prime. Glancing at it, you'd say the Niro is just another crossover. The greenhouse looks like a scaled-down version of the Sorento's. That's not necessarily a bad thing, since the larger Kia crossover is fairly handsome.