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Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

LeBron James to rep Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.

Kia to launch four-door coupe next year

Kia has been toying for some time with the idea of building a sporty four-door model. But according to the latest reports from Seoul, the Korean automaker intends to stop showboating and finally put one into production. And it could come as early as next year. Reuters reports that the project known internally as CK will join Kia's lineup as its second rear-drive model, alongside the larger K900. Power would reportedly come in from engines displacing 2.0, 2.2, and 3.0 liters. The target would apparently be the BMW 4 Series Gran Coupe, but with a sportier, more youthful edge. That's something which Kia has been keen to capitalize on since the success of the Soul. It took similarly unconventional approaches with the new Sportage and the recent Telluride concept, but has not managed as of yet to transfer that youthful, unorthodox vibe to the lower-slung side of its lineup. With parent company Hyundai having recently launched the Genesis premium sub-brand, the sporty, young image could be left for Kia to pursue. Only time will tell if Toyota's abandonment of its Scion brand will leave room for Kia to swoop in, or if it'll be a dead end. Reuters anticipates the new Kia to launch in May 2017, with a targeted annual production of 60,000 vehicles worldwide. Expect some elements to carry over from recent four-door coupe concepts like the Novo (pictured) from last year and the GT concept of 2011. Reports have been circulating since then that the latter would reach production. Related Video: