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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia Stonic is a compact crossover with a weird name

With Hyundai on the verge of revealing its new Kona subcompact crossover, it isn't surprising that Kia has one to show as well. It's called the Stonic, which is a fairly bizarre name with an equally odd origin. "The name 'Stonic' combines 'Speedy' and 'Tonic,' which refers to the first and last note in the musical scale," Kia explains. "Thus, 'Stonic' suggests that the vehicle is agile and offers something new and fresh in the compact SUV segment." It will be interesting to see if Kia sticks with the name, especially considering it's only one letter away from the name of a certain Chevrolet. Funky name aside, the Stonic looks like it will be fairly handsome, if a bit conventional-looking for a segment that includes the Nissan Juke and Toyota C-HR. The renderings show the car adheres to Kia's design language with organic curves and the corporate Kia grille. It then adds chunky features like beefy fender arches and a thick, raked C-pillar, all of which are bolstered by prerequisite black plastic cladding and aluminum-look faux skid plates. The interior doesn't get any more adventurous. In fact, comparing the rendering with the interior of the new Kia Rio, they look just shy of identical. The only visible differences are a slightly different dash pad over the passenger air bag, and slightly altered air vents. Though the base vehicle isn't exactly revolutionary in its design, it does sound as though owners will be able to personalize it a bit. Kia says the Stonic is "the most customizable Kia ever." Exactly how this will be realized is yet to be seen, but expect many options for interior trim, exterior colors, wheels, and more. We'll also learn the details soon, since Kia says the car will go on sale later this year. Related Video: Kia Crossover Economy Cars hyundai kona

Kia previews upcoming Niro hybrid crossover

Kia is gearing up to launch a new hybrid crossover. Called the Niro, it's touted as the first of its kind in South Korea. And here we have our first glimpse of what it will look like. Previewed in this pair of teaser renderings, the Niro will be a dedicated hybrid crossover. The automaker says that the powertrain will be based on a 1.6-liter version of Hyundai's Kappa engine producing 105 horsepower and 108 pound-feet of torque. That seems a little low to us for an engine that size, considering that the same size engine in the Rio produces 138 hp and 123 lb-ft, but we'll see how the final specs work out. It's slated to be paired to a six-speed dual-clutch transmission, an electric motor good for another 47 hp, and a 1.56-kWh battery pack. The hybrid powertrain will be packed into a compact crossover with what looks to be a fairly sleek design. Up front, you'll see the brand's signature tiger-nose grille, angular headlights, sculpted flanks, a relatively high belt line, and an aggressive rear end. Of course, the wheels on the final version won't fill the wheel wells quite as much, and you can expect them to be wearing narrower tires with low rolling resistance, as befits a dedicated hybrid. The Niro name was previously applied to a more rounded crossover concept unveiled at the 2013 Frankfurt Motor Show. The production model with its hybrid powertrain will form part of Hyundai-Kia's endeavor to reduce its average fleet fuel consumption by 25 percent by 2020. It's slated to launch in some markets in the first half of next year. Related Video: