2013 Kia Sorento Lx on 2040-cars

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Hyundai, Kia looking to cut costs

Hyundai and Kia are off to roaring starts in the United States this year, underscored by Kia's best sales month ever in May. But globally the situation for the South Korean siblings hasn't been nearly so positive. Recently, they reported their fourth consecutive quarter of decreasing operating profits worldwide, and now they're "making efforts to cut costs," according to a statement in a joint email obtained by Bloomberg. However, the companies aren't detailing where they would make the cuts or how much they want to save. The amount could be significant, though. An unnamed Hyundai senior executive reportedly told a South Korean newspaper that the business might be aiming for up to 30 percent in reductions. According to Bloomberg, Hyundai and Kia are facing falling total sales worldwide. Making the situation worse is that the strong Korean won versus the weaker Japanese yen gives competitors an advantage. The automakers also angered investors enough last year to prompt a stock buyback after paying $10 billion for the land for a future headquarters. The prognosis doesn't look utterly dire, though, and new products are on the way. For example, the Hyundai Santa Fe is being refreshed in South Korea, and the next-gen Elantra debuts at this year's Los Angeles Auto Show. There's also the Creta on the way for foreign markets. Additionally, several models are still awaiting the green light, including a Hyundai Genesis-based luxury crossover, a compact CUV, and the Santa Cruz unibody pickup. Meanwhile, the Kia GT is reportedly close to production, too. Related Video:

Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Don't call it a minivan: Kia previews new Sedona Grand Utility Vehicle

Kia sells more crossovers than ever, but it's not forgetting about its entry into the minivan segment. It released a design sketch to preview the next-generation Carnival, which is known as the Sedona in the United States. Stylists shun the increasingly unpopular minivan label; they claim they've created a Grand Utility Vehicle whose design is more stylish, more futuristic, and, somewhat inevitably, more SUV-like than the outgoing model's. The sketch released by the South Korean firm indicates the Sedona's front end receives a taller, flatter hood, a bigger grille with vertical slats and a chrome-look frame, plus thin horizontal lights accented by LED elements. Its overall proportions don't drastically change, no one's going to mistake it for a Stinger, but blacked-out door pillars create the illusion of a floating roof. We don't know what the rear end looks like yet, though the company noted the horizontal crease below the window line links the lights on both ends. The alloys are gigantic, but keep in mind we're looking at a design sketch. The production model will ride on smaller wheels with more sidewall. We'll need to muster a little bit of patience to find out what the Sedona looks like inside, or what its sheetmetal hides. Practicality is the name of the game in the minivan segment, so Kia will likely pack an array of clever features into the van to make commuting, kid-hauling, and road-tripping easier. Seeing a hybrid powertrain join the specifications sheet would make sense considering the market's on-going shift towards electrification, but nothing has been confirmed at this point. The current-generation Sedona receives a 3.3-liter, 276-horsepower V6 for the American market, and we wouldn't be surprised if it downsizes to a turbocharged four-cylinder. Kia will introduce the fourth-generation Carnival this summer, and the model will go on sale in its home country in the third quarter. It will begin arriving in other global markets shortly after. Although the company didn't specifically mention the United States, we'd bet on seeing it in showrooms as a 2021 model. Minivans are getting their lunch money taken by crossovers here, but the segment remains reasonably big. Kia is one of its underdogs: It sold 16,000 examples of the Sedona in 2019, while Honda and Chrysler each found nearly 100,000 buyers for the Odyssey and the Pacifica, respectively, and Toyota reported 73,585 Sienna sales.