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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia U.K. builds a 420-horsepower Stinger GT track car

The Kia Stinger GT is an admirable sports sedan, er, hatchback, with 365 horsepower. But Kia's U.K. branch wanted more, leading to the 420-horsepower Singer GT420 you see here. As Kia explains, the car used to create this one-off track car is actually the first Stinger GT pre-production test car in the U.K. It was used for final testing, photography, and was even featured on Top Gear and The Grand Tour. Once its testing and publicity duties were over, though, it was slated to be crushed. But some delaying and the idea of building a track car saved it. To get it to its final output ratings of 420 horsepower and 413 pound-feet of torque, Kia (with help from Hyundai Motor Group's technical team in Germany) added a high-flow air filter, aftermarket exhaust without catalytic converters, an upgraded transmission cooler, and an engine tune. The car also benefits from weight reduction: The whole car was gutted, taking out everything unnecessary for speed such as the sound system, rear seats, carpeting, bumper supports and more. Even with the addition of a roll cage and extra chassis braces, the car is just over 330 pounds lighter than stock. Handling and stopping capabilities were also enhanced with stiffer springs and thicker anti-roll bars, along with six-piston brake calipers and brake cooling ducts up front. The car also gets visual changes in the form of a front splitter and rear spoiler and diffuser, plus the bold vinyl wrap. Naturally, this isn't a production car, especially with the gutted interior and emissions non-compliant exhaust. But looking at the list of modifications, it wouldn't be hard to replicate the Stinger GT420 on your own. In fact, someone could probably exceed the car's performance, since there are some areas ripe for upgrading Kia skipped over, such as upgrading the turbochargers. Your move, tuners.

2018 Kia Stinger GT AWD Review: A 1,400-mile grand tour in Kia's grand tourer

They call the 2018 Kia Stinger a GT. It's powerful and sleek with a low-slung seating position, quick steering and, even with all-wheel drive, a tail-happy nature. It looks killer in red. And with its V6-powered engine, the letters GT are even festooned upon its liftgate. Well, that's nice, but how does it actually deliver on the grand-tourer formula of rapid, comfortable and stylish transportation? Well, to find out, I put the Stinger GT to a grand-touring test. Starting in the western Rockies and the remote ski town of Crested Butte, Colo., my destination would be home in Portland, Ore. The Google-suggested way is 18 hours on mostly Interstates 70, 15 and 84. However, interstates are boring and are better suited to a perfectly capable but utterly soulless family transportation appliance. A proper grand tour should include two-lane highways and scenic detours, so that's exactly what I'd do. It would add hours and miles, but also, most hopefully, a vastly more memorable experience. Well, as my photos will attest, the scenery didn't disappoint. And, as you'll see in the videos, neither did the Stinger. Episode 1: Setting Off Episode 2: It's a hatchback! Crested Butte, Colo., to Moab, Utah Crested Butte is way off the beaten path, a charming mountain village deep in the western Colorado Rockies mostly free from the usual uber-commercial, Disney-like feel of ritzier, easier-accessed ski towns. Its main street thoroughfare, authentically Western rather than engineered to be so, is surrounded by scattered subdivisions and majestic mountains beyond. It had been buried in 9 feet of snow just a few weeks prior. The local citizenry didn't seem particularly bothered by that. Though most of that 9 feet had melted, the ground was still very much white, requiring the Stinger GT to shed its usual summer rubber in favor of Michelin Pilot Alpin PA4 winter tires. These are specifically intended for performance car applications like the Stinger, sacrificing just a smidge of icy traction in favor of superior handling and steering feel when on dry pavement. There's no need to delay the verdict here: after 1,400 miles, the Stinger felt just as generally compelling and dynamic on the Alpins as when I drove it last November in Southern California on summer tires. The other half of the Stinger's snow defense is the GT's optional all-wheel-drive system, which adds $2,000 to its price tag (as-tested $52,300).