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2018 Kia Niro PHEV First Drive Review | Embracing the new normal

CULVER CITY, Calif. — A cloak of invisibility envelops the 2018 Kia Niro Plug-In Hybrid everywhere it roams in Los Angeles. In Southern California's major cities, plug-ins and electric vehicles line the driveways and clog the freeways like nowhere else in the United States. And every time a new EV/FCV/HEV/PEV/PHEV/ZEV hits the streets (eco-minded drivers loves acronyms), it's ostensibly competing for attention. But the Niro PHEV, which is set to launch imminently in major markets across the United States, isn't looking for attention. It's the most recent, under-the-radar jab at the Toyota Prius family from the South Korean manufacturer interested in stealing market share. If Kia aimed for the Toyota Prius with the traditional Niro hybrid, it shot dead-on at the EV attributes of the Prius Prime plug-in when developing the Niro PHEV. Like the Prius Prime, the Niro PHEV has an all-electric range of 26 miles. Its 3.3-KWh onboard charger is exactly the same strength as the Toyota's. And both plug-ins take about three hours to fully charge on a Level 2 (240V) charger. (Plug it into a grounded household outlet for an overnight recharge.) Those are hardly class-leading numbers, but theoretically enough to satisfy the demands of around-town driving. The similarly priced Chevrolet Volt offers twice the electric range, as does the larger Honda Clarity Plug-In Hybrid. What you get with the Niro PHEV, in essence, is a Niro that's ideal if you have overnight access to EV charging. We won't rehash the details of how the Niro looks inside and out — for that, check out our First Drive here — since it's nearly identical to the cordless model. Beyond "hybrid blue" accents on the exterior, it's tough to distinguish the newest Niro from a distance. The interior is nearly identical, as well, and no trunk space was sacrificed by the large, 8.9-kWh battery that sits underneath the cargo hold. And the total system power of 139 horsepower, no different than the Niro, means that this is more of a dragstrip challenger for a Prius than, say, the much quicker Chevrolet Bolt. An unexpectedly altruistic feature is the ability for the charge port to automatically unlock once the Niro PHEV reaches a full charge, allowing other EV drivers to safely unplug the Kia and sip electricity for themselves. Those thirsty drivers will need to be well-read about the Niro PHEV, however, to know this capability exists; the car offers no explicit indicators.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Cut the Cute: The 2017 Kia Rio grows up

The last time the Kia Rio got a ground-up redesign was for the 2012 model year. That gave the Rio a crisp, modern look, but was also extremely cute-sy. For the 2017 model year, Kia tweaked the Rio with a leaner, meaner look. Relatively speaking, anyway. The South Korean automaker previously released design renderings of the Rio, and now come official photos of the car. Kia claims that much of the styling changes were made to emphasize width inside and out. The headlights are slimmer and more aggressive than the wide-eyed lamps of the previous model, and much of the gently curving sheetmetal has been removed in favor of more flat planes. Not only that, but the new Rio is slightly longer, wider, and shorter than its predecessor. Inside, Kia has spruced things up with what looks like a nicer mix of materials. The most unusual part of the interior is the infotainment system, which Kia describes as "floating." The infotainment system extends up and off the dashboard, a bit like the screen on the Honda Civic. The good news is that Kia kept physical buttons part of the interface. The bad news is that the design looks a bit odd, as some of the buttons extend up with the screen and make it look a little like Kia used a stereo that didn't quite fit in the dash. Kia didn't reveal any other specs on the car, but those details will likely come during the Paris Motor Show. This updated Rio is an important model for Kia, as last year it sold 473,000 units worldwide. While it isn't Kia's biggest seller in the US, it did have a slight increase in sales this year. Related Video: Featured Gallery 2017 Kia Rio: Paris 2016 View 15 Photos Related Gallery 2017 Kia Rio Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Design/Style Paris Motor Show Kia Hatchback Economy Cars kia rio