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In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video:

2018 Kia Stinger will start at $32,795

The 2018 Stinger proves that Kia can indeed make a credible performance sedan. And now we know exactly how much it will cost to park the rear-wheel-drive hatchback in your garage. The 2018 Kia Stinger starts at $32,795 with its standard 255-horsepower turbocharged four-cylinder engine. Opting for all-wheel drive, which is available across the board, bumps the price up by $2,200. A Stinger with the premium package that brings LED lights, a sunroof, power seats, navigation, and a nice sound system will set you back just under $38,000. If you want a Stinger GT and its 3.3-liter twin-turbo 365-hp V6, expect a sticker of at least $39,895. A fully loaded Stinger GT2 will run $50,395. That sounds pricey, but only if you're basing your buying decision on the badge. We tested this performance-bred Kia on the world's best-known race circuit, the Nurburgring, and came away mightily impressed. The Stinger is aimed at premium brands like Audi, BMW, and Mercedes-Benz, and with that in mind, it's priced appropriately. Only time will tell if the car-buying public at large agrees. We'll find out soon; the Stinger will hit dealerships within the next few weeks. Related Video: Featured Gallery 2018 Kia Stinger View 37 Photos News Source: Kia Auto News Kia Car Buying Hatchback Performance Sedan kia stinger gt kia stinger

Kia slices K900 pricing amidst slow sales

Kia is learning the same hard lesson that Volkswagen learned so many years ago – it's not easy for a volume brand to sell a luxury car. The K900 luxury sedan has suffered through slow sales, moving just over 1,300 vehicles last year, and now the South Korean company is trimming the cost of entry to entice consumers. A new K900 Premium lowers the sedan's price by $5,000, from $59,500 to $54,500, not including a $900 destination charge, Motor Authority reports. While the price is lower, previously standard items, such as LED headlights, Nappa leather and a 17-speaker Lexicon stereo have been packaged as part of a new Luxury trim, which will maintain the original starting price. The two-tier scheme will force consumers to make a new decision about their K900, but that won't extend to the brute under the hood. A 5.0-liter V8 remains a standard item, making even the K900 Premium a tempting option for anyone that values straight-line thrust in a comfortable package. What are your thoughts? Is Kia merely rearranging the deck chairs on a sedan-shaped Titanic, or do you think trimming the price will do some good for the slow-selling K900? The new price is already reflected on Kia's consumer website, so head over, mess about and then come back and have your say about the move in Comments.