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Kia offers first glimpse at new Optima ahead of New York debut

The Optima is far and away Kia's top-selling model in America, outstripping anything else in the Korean automaker's lineup by some margin. But after four years, Kia is set to roll out an all-new model at the New York Auto Show next week. Before it does, though, it is giving us our first glimpse at the new sedan with the image above. Previewed by the Sportspace concept earlier this month in Geneva and in the pair of teaser renderings from last week, the new Optima should be instantly recognizable to anyone familiar with the current model – particularly from the front end we see here. The headlights line up with the tiger-nose grille, but now bear a little kink in the lower edge, and the full-width lower air dam has now been split between a taller center section flanked by twin vents. That front fender vent is still evident, a black roof is once again framed by the body-color window surrounds, but the hood appears more sculpted. Kia says the new Optima will be "available with multiple engine choices" and "features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia's best-selling midsize sedan." Just what those engine options and new technologies will be, we can't say for sure at this point, but the current model is offered around the world with a range of four-cylinder gasoline, diesel and hybrid engine options. We'll just have to wait another week or so to find out more. ALL-NEW 2016 KIA OPTIMA MAKES GLOBAL DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW Instantly recognizable yet thoroughly fresh, Kia will introduce the all-new 2016 Optima at the upcoming New York Auto Show on April 1st at 1:20 PM. Available with multiple engine choices, the all-new Optima features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia's best-selling mid-size sedan. #KiaOptima #NYIAS

Kia still said to be considering diesels in US

Is Kia making diesel rumors a biennial thing? The South Korean automaker once again may take a closer look at making an oil-burner available for US consumption, JustAuto says. All in the name of fuel economy, of course. Kia Motors America vice president Orth Hedrick tells JustAuto that the automaker may start selling diesels in the States during the next few years. Kia is getting ready to debut its Soul EV battery-electric in the US later this year, and with diesel powertrains gradually overcoming their perceptions of being slow and loud, the company may find a receptive audience in the US for these powerplants. The problem has always been the inconsistent emissions standards between Europe and the US, but that may be resolved by 2018, says Hedrick. Kia's obviously encouraged by rising diesel sales from German automakers such as Volkswagen and Audi, as well as the fact that it just completed a record-breaking six-month sales period for the US. Kia spokesman Scott McKee, in an email to AutoblogGreen, would only say that "identifying new opportunities for growth is part of our long-term strategy" but reiterated that no announcements have been made. Of course, there was a similar buzz during the spring of 2012, when reports surfaced that Kia would start making a diesel-powered Optima, which it provides to European customers.

Kia unveils Horki sub-brand in China, kicks off with concept car

While we were busy ogling new vehicles like the Mercedes-Benz GLA Concept, Maserati Ghibli and Hongqi L9 at the Shanghai Motor Show, Kia was busy unveiling an entire brand. Through its Chinese joint venture, Dongfeng Yueda Kia (or DYK), the South Korean automaker has introduced its new Horki sub-brand and a concept car, simply called the Horki Concept.
The name Horki comes from the combination of two Chinese characters "Hor" and "Ki," which translates to "China driving." As this suggests, the brand will only be offered in China, and this concept sedan shares its platform with the 2014 Kia Forte. We didn't happen to catch the car live at the auto show, and apparently neither did Kia, since it only provided us with some drawings rather than live (or even studio) shots of the actual concept car. Thankfully, our friends at Newspress managed to ferret it out, so we have a couple of live pics to share after all.