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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

2015 Kia Sorento shows its new face in fashion-forward Paris

It seems like we've been catching glimpses of the 2015 Sorento for ages now, but Kia has finally revealed the European version of its revised crossover at the 2014 Paris Motor Show.
For the latest Sorento, Kia a few of the elements from the Cross GT concept and adapts them for the road. The production model has the brand's familiar mesh grille up front and headlights that wrap around the body with large foglights below. It features a modified version of the concept's swept-back stance that thankfully removes the awkwardness from the original design. Kia says that shaping the latest crossover was truly a global effort with input coming from Korea, Germany and the US.
For Europe, powertrains amount to a trio of four-cylinder engines with a 2.4-liter gasoline unit with 185 horsepower, a 2.0-liter diesel with 182 hp and 2.2-liter diesel with 197 hp. They're all available with a six-speed automatic, and a six-speed manual is offered on the petrol mill and 2.2-liter oil-burner.