2011 Kia Sorento on 2040-cars

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EPA says it will more closely monitor fuel economy claims from automakers

The unintended acceleration brouhaha at Toyota led to the National Highway Transportation Safety Administration tightening the vise on recall procedures. Likewise, the fuel economy kerfuffle that blew up with Hyundai and Kia's admission of overstated fuel mileage claims could lead to the Environmental Protection Agency policing automaker assertions by performing more audits.
At least, that's what a senior engineer with the government agency said while in Michigan giving a talk, according to a report in Automotive News. What that actually means, however, is still in question. Just ten to 15 percent of new vehicles - something like 150 to 200 cars per year - are rested by the EPA to verify automaker numbers. The EPA's own tests include a "fudge factor" to adjust lab mileage for real-world mileage, and the agency still relies on automakers to submit data for tests that it doesn't have the facilities to perform. How much more auditing can the EPA really expect to do, or perhaps a more relevant question would be how much more accurate could the EPA's audits become?
The price of gasoline, the psychological importance of 40 miles per gallon to a frugal car buyer, an automaker wanting to further justify the price premium of a hybrid, all of these things contribute to fuel economy numbers that insist on creeping upward. Perhaps the senior engineer encapsulated the whole situation best when he said, "Everybody wants a label that tells you exactly what you're going to get, but obviously that's not possible. A good general rule of thumb is that real-world fuel economy is about 20 percent lower than the lab numbers." If the lesson isn't exactly 'buyer beware,' it's at least 'buyer be wary.'

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Kia sold 123 North American Soul EVs in October

How happy were those Kia hamsters last month? We're guessing they were pretty pleased, because reports are out that the South Korean automaker sold 123 Kia Soul electric vehicles in North America during the model's first month of sales on the continent. Now crank up that funky music. Kia sold 109 Soul EVs in the US and another 14 in Canada, Kia-World reports (the site is unaffiliated with the automaker). Kia's expected to move about 5,000 Soul EVs in North America by the end of next year. Kia spokesman James Hope, in an e-mail to AutoblogGreen, said the automaker doesn't specifically disclose the number of gas and electric Soul models it sells in North America. Those volume numbers are on par with lower-volume electric variants of conventional models that are generally positioned as "compliance" vehicles (i.e., vehicles sold specifically to comply with California's zero-emissions vehicle mandate). For instance, the Ford Focus Electric sold 186 units in the US last month, while the Smart ForTwo ED electric moved 150 vehicles. Honda sold 23 Fit EVs in October. The Kia Soul EV has base price of $33,700 and a single-charge range of 93 miles. You can read our Quick Spin impressions of the new EV here.