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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Kia Provo Concept is a Mini-sized hatch debuting in Geneva

The machine you see above is, according to a report from Autocar, the Kia Provo Concept, and it's set to debut at the rapidly approaching Geneva Motor Show. As you can see, the Korean concept draws inspiration from young and hip hatchbacks like the Mini range and the Citroën DS3.
We can't say how much of the Provo's somewhat radical conceptual design will make it into production, such as the contrasting roof color, oversize wheel arches filled with some pretty radical wheels, and one-piece headlight and taillight housings. Suffice it to say, though, we're definitely intrigued by what we see.
Also note the diamond stitching in the interior with chrome, suede and carbon fiber accents. The flat-bottom steering wheel is also rather interesting. These details, along with the racy elements of the exterior design, make us think Kia may be targeting performance-minded buyers with the Provo.

Kia Sportspace Concept is a big, red wagon that previews the future

The Kia Sportspace Concept might preview some design elements for the next-gen Optima, but for now the Korean brand is keeping the focus on this somewhat sporty looking wagon on display at the Geneva Motor Show. Its shape is designed specifically to appeal to European tastes, and the styling comes from the company's design studio Frankfurt, Germany. Despite the European design ethos, there's no mistaking the Sportspace as anything but a Kia. Up front, it features a sharper version of the brand's familiar tiger-nose grille that runs horizontally to link the LED headlights. However, the major visual focus for the concept is the long roof and angled rear hatch. The designers even pitch the D-pillar forward for a slightly more sporty style. The interior almost appears to come from a completely different model. The combination of black upholstery with carbon fiber trim and large pieces of anodized aluminum makes it look like a very dark place for a drive. Kia is apparently trying to appeal to the Sportspace's Swiss audience, though. The company touts that there's enough room to store a set of skis by fitting them between the rear seats. Power for the Sportspace comes from a 2.0-liter turbocharged four-cylinder with 247 horsepower that spins the front wheels, but the automaker doesn't specify anything about the transmission that it all routes through. Looking at the current Optima, it isn't hard to see the future design evolving this way. Get a preview from this big, red wagon on the show floor of the Geneva show in our gallery, above. DESIGN OVERVIEW: THE KIA SPORTSPACE CONCEPT The working week is over. The late afternoon sun is glinting on the ice crystals in the road-side snowbanks and turning the snow-capped peaks ahead pink. The road snakes ahead towards a weekend of fun and action. The journey demands a swift, efficient and refined machine to allow the maximum pleasure to be extracted from the time available. This is exactly the role for which the Kia SPORTSPACE was conceived. Its muscular proportions are ready to deliver a safe, secure but speedy passage to the slopes. Its cosseting and refined interior provides convivial yet individual space for its four passengers. Its sleek and elegant lines – both inside and out – are functional but stylish, allowing its travelling partners both comfort and convenience within a bodyshape that stands out from the crowd. This is a concept that has extracting the maximum from life at its heart.