2005 Kia Rio Cinco, Low Miles, Good Shape, Newer Engine! on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia shows Cee'd GT and Pro_cee'd GT ahead of Geneva debut

Kia has been releasing a lot of new models lately, showcasing improvements in both design and luxury, but a pair of introductions at the 2013 Geneva Motor Show could bring the automaker into the performance mindset. The five-door Kia Cee'd and three-door Pro_cee'd will be getting new GT trim levels that bring a little more horsepower and sportier styling to the compact hatchbacks.
For added power, the 1.6-liter direct-injected inline-four packs a new turbocharger that bumps engine output to 201 horsepower and 195 pound-feet of torque (an increase of 68 hp and 74 lb-ft), which is good enough to quicken the cars' 0-60 times to under eight seconds flat. Unfortunately, it doesn't appear that there are any suspension upgrades, but the cars do get a dual exhaust system and 18-inch alloy wheels. Red brake calipers and a unique front fascia finish off the exterior styling, while Recaro buckets and a "GT" embroidered steering wheel can be found inside.
Both the Cee'd GT and Pro_cee'd GT will be on sale by the end of this year, and although we don't expect to see these cars in the US, adding a GT model to the Rio or Forte doesn't seem like it wouldn't be that hard.

Kia GT4 Stinger concept is a 'totally selfish design'

After a trio of teasers, Kia has finally unveiled its GT4 Stinger Concept at the 2014 Detroit Auto Show. Let's get one thing out of the way right off the bat: Kia says in its press release that "there are currently no plans to bring the concept to production." Of course, that's a qualified statement: the automaker then follows that up by noting it "has a history of delivering production vehicles that bear a strong resemblance to the concept that preceded them." So cross your fingers, kids - this looks like it could be a preview of the company's first real sports car.
Through those three teasers, we've learned and seen more of the GT4 Stinger, and we largely like what we see. It's a 2+2, rear-drive coupe with a detuned version of the 2.0-liter, turbocharged four-cylinder used in the Kia Optima GTS racer from the Pirelli World Challenge. The concept's engine is said to be good for a healthy 315 horsepower, though the race-tuned Optima GTS can deliver upwards of 400. A six-speed manual handles the power, while staggered Pirelli PZero tires provide the grip. Those Pirellis wrap around a set of 20-inch wheels, complete with showcar-friendly center locks, while 15-inch Brembo brakes and four-piston calipers mean the Stinger should be able to stop with as much authority as it will go. What the teasers haven't been able to put into perspective, though, is GT4 Stinger's size.
The footprint issue is an important one, as it hints that a production GT4 would be more of an FR-S/Subaru BRZ fighter than a rival to the Genesis Coupe.