2020 Kia Forte Fe on 2040-cars

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2014 Kia Cadenza

Teenage passengers are often among the first people I turn to for second opinions about a test vehicle. While they understandably aren't allowed behind the wheel - most aren't even old enough to drive - their honest and generally unbiased observations, coupled with a complete lack of understanding about what a particular vehicle costs, can provide a wealth of insight.
An open-minded approach is especially important when taking a closer look at the 2014 Kia Cadenza, a premium sedan from an automaker best known for providing affordable transportation for entry-level buyers. But unlike the Rio and Forte, low-priced compacts designed to cater to consumers looking for fuel economy and value, this more substantial four-door sedan asks for twice the out-of-pocket investment in exchange for promises of luxury and technology.
With an impartial mindset and a genuine curiosity, I recently spent a week with the more substantial Cadenza to see if it could live up to its aspirations.

2019 Kia Forte renderings reveal a sedan with Stinger style

Kia has revealed renderings of a redesigned, sleeker third-generation Forte compact sedan that it will display at the Detroit Auto Show next week. And with the attention the Stinger sport fastback has been receiving, it's not surprising that the Forte would take its cue off that swept-back look as well. The 2019 Forte makes a radical departure from the previous generation's former, more conventional compact-sedan look, keeping a version of Kia's tiger-nose grille, and gaining a number of design cues in the sheetmetal, lower valance and headlights that Kia calls "muscular" and "dynamic." Galleries for the Stinger and previous Forte design are below for comparison. The Stinger resemblance is extended to the interior, with has an open, horizontal look. Kia doesn't say if the car will come as a hatchback — or with this body style, a liftback, again like the Stinger. Based on the second rendering above, it would appear not. But that doesn't rule out the possibility of a liftback version. And that right there is about all we know. We'll find out more next week in Detroit at the North American International Auto Show. Kia has been on a real roll of late. The 2018 Forte and Soul, along with the Forte's cousin the Hyundai Elantra, were among the six Korean cars that dominated the Insurance Institute for Highway Safety's exclusive list of 15 cars that earned the Top Safety Pick+ designation. The Forte runs neck-and-neck with the Soul as Kia's sales leader in the U.S., closing out 2017 with nearly 118,000 Fortes delivered. Kia has always gone after a younger buyer, and now it looks to be gunning for a more sophisticated buyer, too. View 11 Photos View 19 Photos Related Video:

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.