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Kia builds one millionth vehicle in the US

Kia Motors Manufacturing Georgia, Inc. (KMMG), the plant that produces the Kia Sorento crossover and Optima sedan, celebrated today as a Snow White Pearl 2014 Sorento SXL rolled off the assembly line at the 2,259-acre site, marking the one-millionth Kia to be produced on US soil.
Located in West Point, Georgia, KMMG was Kia Motors America's first manufacturing plant in the US and represented an initial investment of $1 billion. The plant started producing the 2011 Sorento on November 16, 2009 and is responsible for the creation of 11,000 jobs in West Point and the surrounding region. Production of the Optima sedan, Kia's best-selling car in the US for the past 18 months, started at the factory in 2011, and, in 2012, the completion of a $100 million expansion upped annual vehicle production capacity to 360,000.
"Building one million vehicles in less than four years is a tremendous achievement and one that each one of our more than 3,000 team members can take great pride in," said Byung Mo Ahn, Group President and CEO for Kia Motors America and KMMG.

Driverless cars from Kia hit the road in Nevada

Drivers in Nevada might soon spot a Kia Soul EV that pilots itself because the South Korean brand is the latest automaker to get authorization from the state to test autonomous vehicles on public roads. Kia's development of driverless tech is part of the company's $2 billion investment with Hyundai through 2018 to help bring some of these systems to production models. Rather than handing complete control to the computers immediately, Kia first plans to introduce partially driverless features on models by 2020. Its engineers intend to test technology like Traffic Jam Assist, Highway Autonomous Driving, Urban Autonomous Driving, an Emergency Stop System, and Autonomous Valet Parking on Nevada's roads. Kia doesn't foresee a fully piloted model on sale until 2030 and believes innovations in vehicle-to-vehicle and vehicle-to-infrastructure communications are necessary to make that possible. Nevada has been a vital site for autonomous technology development since the state passed a law to allow testing on public roads. Google was among the earliest to get a permit, and Audi also quickly jumped on board. Freightliner was first to expand the authorization to commercial vehicles with its license for the Inspiration semi truck earlier this year. We're sure more will follow in short order. Related Video: Kia Motors granted Nevada autonomous driving license - US state of Nevada grants Korean manufacturer permission to test autonomous driving technologies on public roads - Soul EV's Advanced Driver Assistance Systems tested in Beatty, Nevada - US$2 billion investment by 2018 to develop autonomous vehicle technology - Kia to introduce partially-autonomous driving technologies by 2020, with arrival of fully-autonomous vehicles targeted for 2030 (SEOUL) December 14, 2015 – Kia Motors has been granted a licence by the US state of Nevada to carry out testing of its autonomous driving technologies on public roads for the first time. Kia – together with sister company Hyundai – hopes to experiment with partially- and fully- autonomous driving technologies in real-world conditions, an important part of its roadmap for autonomous driving. Kia plans to introduce a range of partially-autonomous driving technologies to its model line- up including eco-friendly vehicles by 2020, and is aiming to bring its first fully-autonomous car to market by 2030.

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.