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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2014 Kia Sedona rises from the dead, same as it ever was

Don't throw away your car seats just yet, Korean minivan enthusiasts - the Kia Sedona is back on the market. If you recall, Kia killed its minivan offering at the end of 2012 (there was never a 2013 model). But here's what's making us scratch our heads: Despite the fact that Kia did confirm that the Sedona would eventually be back, we were under the impression that it would return with a proper replacement for the aging van. (Earlier reports suggested something along the lines of that cool KV7 concept.) Instead, the reincarnated Korean minivan you see here is, well, the same as it ever was. Consider our buzz killed.
That's not to say there haven't been a couple of delightfully refreshed bits thrown into the new package. For starters, the Sedona wears a slightly updated schnoz with a redesigned grille, LED positioning lamps and standard foglamps inside the reworked lower fascia. (If we're honest, the Kia looks a bit Ford Windstar-ish from the front three-quarter angle.) There's a new 17-inch wheel design for the 2014 model year, and aside from a couple enhancements to the interior in terms of storage, that short list rounds out the full extent of the new updates.
All Sedonas are powered by the same 3.5-liter V6 that debuted in the 2011 model, producing 269 horsepower and 246 pound-feet of torque, mated exclusively to a six-speed automatic transmission. Fuel economy ratings fall in at a rather mediocre 17/24 miles per gallon (city/highway).

Kia GT4 Stinger gets top-down teaser

Kia has issued another teaser for its hotly anticipated GT4 Stinger Concept, which is set to debut at the 2014 Detroit Auto Show early next week. Our third teaser for the new car is from above, showing a squat, compact sports car form that makes us rather hopeful for the upcoming debut.
All signs point to the GT4 being a looker, with noticeable vents in the hood, a small back window and rather meaty C-pillars and rear haunches. When Kia calls this "sculpted" in the press release, we're certainly inclined to agree.
As we told you when revealing the GT4's last teaser, a 2.0-liter turbo will be responsible for motivating the rear-drive 2+2. If it held on to the concept's 315 horsepower, a production version of the Stinger Concept would certainly seem like it could have the potential to keep pace with the new EcoBoost-powered Ford Mustang, as well as the Genesis Coupe, from Kia's favorite corporate frenemy, Hyundai.