Kia Sorento 2003 Professionally Converted To Electric - 100 Lithium Batteries on 2040-cars

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Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

2014 Kia Forte Koup SX

The Kia Forte and Hyundai Elantra have long followed similar paths, with each available in a four-door sedan, a five-door hatch and (most recently) a two-door coupe bodystyle. The recent death of the Hyundai Elantra Coupe in the US may be threatening to change the narrative on these two affordable compact lines, of course, but the Korean two-doors have a lot in common under their distinct skins. Their most recent iterations came to market under the power of the same 2.0-liter, 173-horsepower four-cylinder paired with six-speed automatic transmissions and riding atop MacPherson strut front suspensions and torsion-beam setups out back. Each arrived weighing between 2,800 and 3,000 pounds and could be had in base form for less than $20,000. Considering this, the empirical performance stats figured to be similar.
There's an important distinction to be made, however. Rather than offer a simple two-door version of a four-door car, like Hyundai did with its Elantra Coupe, Kia has gone to lengths to craft a vehicle with its own unique attitude and attributes. Kia has embraced a sportier stance with its two-door Forte Koup, offering up a standard six-speed manual and going further in an effort to craft a more unique, aggressive coupe design.
That drive to be different was further accentuated last year, when Kia raided Hyundai's parts bin and plucked out the 1.6-liter turbocharged four-cylinder from the Veloster Turbo. The resulting car is decidedly different than any other Forte we've tested, while also feeling like a better all-around product than the smaller hot hatch it stole its engine from. To see just how much better, we drove the Forte Koup SX for a week and set about seeing how this enhanced model stacks up as a performance offering.

Genesis bringing an EV concept and G90 to New York Auto Show

It's official, the entire Hyundai Group has plans for the New York Auto Show. During the Hyundai Sonata press launch in South Korea, design head Luc Donckerwolke told Roadshow "You'll have an electric show car for Genesis." This year will be the charm for Genesis and EVs, after showing the GV80 SUV concept and its hydrogen fuel cell powertrain in 2017, and the electric Essentia coupe concept last year. We will also see the production version of the U.S. market Genesis G90 and its mongo grille. The premium brand's debuts will join the new Sonata sedan and Venue crossover, and an as-yet-unnamed Kia show car expected to be our version of the SP Signature concept potentially called Tusker. Hyundai-Kia isn't getting its electric razzle dazzle ready for New York alone. Auto Express reports the group is working on a new electric car platform to serve the carmaker the same way Volkswagen's MEB architecture serves the German group's brands. At the moment, the only four EVs in the South Korean automaker's range are the Hyundai Kona and Ioniq, and the Kia e-Niro and Soul. They are all built on ICE platforms, the Kona and e-Niro still proving popular enough for this year's planned UK-market production to sell out already. According to a "company insider," the dedicated EV platform is around two years away and will focus on B- and C-segment cars. That's the same year that Genesis is expected to have its EV ready, but unless the luxury arm has plans to dip its grille into C-segment waters, Genesis likely has other EV platform plans. By 2025, Hyundai and Kia have said they'll have 14 EVs in the combined lineup as part of 38 electrified offerings. Whatever's on the way could prove far more radical than today's offerings. Donckerwolke told Auto Express that in order to attract the future EV buyers that aren't necessarily car people, "[You] have to ask whether you want science fiction or whether you want to conform. We can create something that doesn't appeal to someone in the traditional sense." If the head designer gets his way, 3D-printing will help whip up those attractions. Last year's Essentia concept showed off 3D-printed carbon fiber ornament, but the potential goes much further.