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Watch the Kia Soul hamsters take on 'Dueling Banjos'

The Kia Soul hamsters are back, but rather than bopping to the party tunes of LMFAO, they're delivering their own take on "Dueling Banjos." Thankfully, this commercial is more pleasant to watch than the film that helped make the banjo tune famous. Aside from the return of Kia's fuzzy mascots, this commercial also marks the welcome return of plumper hamsters. When Kia launched the Soul EV, it gave its spokesrodents a trimmer figure that made the anthropomorphic dancing hamsters even creepier. As Autoblog chief Mike Austin said when assigning this story, "Sexy EV hamsters were scary." Alongside from the two-minute commercial, Kia has included a three-minute, behind-the-scenes video called Soul Sessions: Making the Music. You can check out the main spot up top, and then get the peek behind the curtain below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia hatches sporty wagon concept for Frankfurt Motor Show

Kia pulled the covers off a new unnamed concept car that will debut Sept. 12 at the Frankfurt Motor Show. It's a sleek hatchback that previews Kia's direction for the next-generation Cee'd model sold in Europe. This concept is longer, sportier and has more of a sport wagon dynamic than the current Cee'd, which is a homely runabout for the Continent. This concept was conceived at Kia's design center in Frankfurt, Germany, which sits 500 meters, or about 5 1/2 football fields from the Frankfurt Motor Show. No other details were immediately available, but Kia has a history of revealing striking concepts and using elements of them in production models. Kia has also increasingly mined its European design studio for top stylings as it elevates the profile of the brand globally. Meanwhile, Kia will also show the Stonic small crossover in Frankfurt, a vehicle that's a sibling to the Hyundai Kona. IHS Markit, an automotive research firm, forecasts the Stonic will sell about 118,300 units — its peak level — in 2019 as Kia capitalizes on the compact utility trend. Related Video: Design/Style Frankfurt Motor Show Kia Hatchback Wagon Frankfurt 2017 kia ceed