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2019 Kia K900 flagship sedan debuts: Reserved luxury reimagined

After those teasers and brochure shots, the 2019 Kia K900 flagship sedan is here in the metal, presented at the New York Auto Show. Kia reminds us that the only thing carried over from the old car is the name, but the car's design is still reserved rather than ostentatious. The information withheld in Kia's K900 news to date was the available powertrain, but it's now announced to have the same 3.3-liter twin turbo V6 as the Stinger. It produces 365 horsepower and 376 pound-feet of torque, and it's paired to an eight-speed, homegrown automatic transmission like in the Stinger. The V6 is the sole engine choice, and likewise the K900 has torque-vectoring all-wheel-drive as standard. The previous generation car was rear-drive, and the Stinger has rear-drive variants, but for the new K900 it's AWD all the way. The system can distribute up to 50 percent of power to the front and as much as 80 percent to the rear. Kia performance chief Albert Biermann says the new K900 is 33 percent stiffer than the outgoing car, for improved ride and handling. In its home market, the K900 will reportedly be available with a five-liter V8, but that's not part of the U.S. portfolio. Inside, the K900's cocoon-like leather and wood interior ambience can be enhanced with its Pantone-assisted mood lighting system. There are seven color settings, which are meant to convey the feel of oceans, forests, skies — and presets can even imitate the aurora borealis. Another feature of the interior lighting is that proximity sensors can brighten the dashboard controls by 20 percent when the driver reaches for the switches. The 12.3-inch HMI touchscreen supports Apple CarPlay and Android Auto, and the car's settings can be toggled using a bespoke UVO telematics system. Four cameras provide the driver with a stitched-together 360-degree view of the car's surroundings, and HUD is an option. Driver assists include smart cruise control with lane functions and a driver fatigue monitoring system. In addition to the K900, Kia is also introducing the refreshed-for-2019 Optima and Sedona. The facelifted Optima now comes with optional two-tone sport leather seats, and it shares some of the K900's driver assist systems as standard: collision avoidance and warning, lane keeping assist and driver fatigue monitoring.

Kia confirms $1B factory in Mexico to be completed in 2016

Kia is the latest in a string of automakers to announce plans to build new or expanded factories in Mexico. The Korean company has signed a $1 billion deal to establish a plant in Monterrey in the state of Nuevo León, with construction starting in late September. If everything proceeds on schedule, the facility should be complete in the first half of 2016 and be able to produce 300,000 vehicles a year.
The $1-billion investment will create a "new, highly automated manufacturing plant," according to Kia's announcement, a facility covering 1,235 acres of land. Confirming earlier rumors, Kia will produce compact models there, but the company won't reveal specific model names, just yet. When complete, the factory in Mexico will boost the automaker's annual capacity to 3.37 million vehicles a year with 1.69 million of those in Korea and 1.68 million abroad. It will also join Kia's plant in Georgia (where the Optima and Sorento are made) as the business' other North American location.
Kia hasn't kept plans for the Mexican factory a very close secret and openly admitted it was "being considered as a possible location" to Autoblog. The country was chosen partially because of its free-trade agreements (read: NAFTA), that make it less costly to move models elsewhere, not to mention its easy access to the North, Central and South American markets. The new plant should also alleviate some of the tight supply issues Kia has had in the US.

LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).