2023 Kia Sportage X-line on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2015 Kia Sedona Review

We wish Ambrose Bierce had lived long enough to include the word "minivan" in his Devil's Dictionary, a reference work for the comprehensively disenchanted that defines "year" as "a period of 365 disappointments" and self-esteem as "an erroneous appraisal." We want to know how the Socrates of cynics would classify the method of conveyance that enthusiasts won't stop hating, but we just can't get rid of. Today, the minivan is adored for practical reasons – every single one on the market excels at its intended purpose. Dealers say minivans have great margins and they can't keep them in stock even when these vehicles sticker north of $40,000. A market consolidated to five automakers means strong sales for the segment leaders. Combined sales of the Dodge Grand Caravan and Chrysler Town & Country lead through June of this year with 75,840 units. The Toyota Sienna is in second at 71,381 sales, the Honda Odyssey has sold 62,636, and the Nissan Quest is barely a blip at 5,400. But the three big minivan brands aren't the only game in town. The rival Kia Sedona is an incredibly compelling package, as 20,608 owners have discovered so far in 2015. It's not an old-fashioned way to haul kids, it's a way to haul kids and make a statement. The Sedona's aesthetic is a box that's outside-the-box. Taken from the three-quarter view the profile is close to an urban cargo van with windows; it's a handsome package. It's the same width as its predecessor but 2.4 inches lower, wearing Kia's strongly horizontal frontal identity. We like the tabbed grille, and the intensity of the sheetmetal in front counters the chrome accents. But our SXL tester sure has a lot of brightwork – more than other minivans. From the side, the Sedona keeps up the muscular tones with a stout body that's light on distracting details. But it's hard to miss some similarities to the Odyssey – the way the glasshouse narrows toward the rear, the kink at the C-pillar, the driver's side sliding door rail running nearly to the rear lights. Yet you'd never mistake the two because the Kia, fuller and more upright everywhere, is bolder than the slinking Odyssey. It's not an old-fashioned way to haul kids, it's a way to haul kids and make a statement. Inside the cabin, that statement ends with an exclamation point. Ward's Auto put the Sedona on its 2015 10 Best Interiors list, an accolade warranted because everything inside oozes quality.

Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.