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Kia offers first glimpse at new Optima ahead of New York debut

The Optima is far and away Kia's top-selling model in America, outstripping anything else in the Korean automaker's lineup by some margin. But after four years, Kia is set to roll out an all-new model at the New York Auto Show next week. Before it does, though, it is giving us our first glimpse at the new sedan with the image above. Previewed by the Sportspace concept earlier this month in Geneva and in the pair of teaser renderings from last week, the new Optima should be instantly recognizable to anyone familiar with the current model – particularly from the front end we see here. The headlights line up with the tiger-nose grille, but now bear a little kink in the lower edge, and the full-width lower air dam has now been split between a taller center section flanked by twin vents. That front fender vent is still evident, a black roof is once again framed by the body-color window surrounds, but the hood appears more sculpted. Kia says the new Optima will be "available with multiple engine choices" and "features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia's best-selling midsize sedan." Just what those engine options and new technologies will be, we can't say for sure at this point, but the current model is offered around the world with a range of four-cylinder gasoline, diesel and hybrid engine options. We'll just have to wait another week or so to find out more. ALL-NEW 2016 KIA OPTIMA MAKES GLOBAL DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW Instantly recognizable yet thoroughly fresh, Kia will introduce the all-new 2016 Optima at the upcoming New York Auto Show on April 1st at 1:20 PM. Available with multiple engine choices, the all-new Optima features a more spacious interior, class-up premium features and a number of technologies not previously offered on Kia's best-selling mid-size sedan. #KiaOptima #NYIAS

2015 Kia K900 proves Korea's other brand has arrived

Kia entered the US market in 1993 with the Sephia, a compact economy car you probably don't (want to) remember, and two decades later it has stepped on stage at the LA Auto Show to unveil a rear-wheel-drive, fullsize luxury sedan called the K900. The achievement here isn't the car itself, its handsome styling or the incredible value it might be (pricing has yet to be announced), but rather that no one thinks it's strange for this company that once sold us the Sephia to compete head-to-head with the best luxury brands in the world. It's a testament to what 20 years of hard work can do.
No one thinks it's strange for this company that once sold us the Sephia to compete head-to-head with the best luxury brands in the world.
As for the car itself, it does indeed have handsome styling. Kia's design language wears nicely on the K900's larger frame. The large, 19-inch, multi-spoke wheels keep that big body from looking disproportionate, and the all-LED headlights give the front end a suitably high-tech appearance that's required in this class of overachievers.

Kia decides on Mexico plant location for small car assembly

Mexico has long been a hot spot for auto manufacturing, but the country's fortunes have been boosted lately, with Honda, Mazda and Nissan recently adding factories there, and BMW is said to be poised to join them soon. Now, new reports indicate that Kia might start building south of the border to keep up with demand.
Insiders speaking to Reuters claim that the Korean automaker is very close to striking a deal to build a factory for two small models in Monterrey, Mexico, with a 300,000-vehicle annual capacity. Assembly could reportedly begin as soon as 21 months after ground is broken.
If true, Kia has done a fantastic job of keeping the deal under wraps. The only hint at anything like this brewing was a rumor last year that Hyundai may have investigation building a factory in Mexico. The company currently operates a factory in Georgia that builds the Optima and Sorento.