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Hyundai, Kia launching dedicated hybrids in 2017

The currently weak green car market isn't stopping Hyundai and Kia from staging an ongoing electrified onslaught, and it's primed to just keep growing. Already familiar with the field thanks to vehicles like the Sonata Hybrid, Tucson Fuel Cell, and Kia Soul EV, for the 2017 model year the Korean siblings are launching their first dedicated hybrids, according to Automotive News. Since last year, the hybrids have been spotted testing several times while wearing heavy camouflage. Hyundai's version will reportedly be styled as a Chevrolet Volt-fighting sedan. Conversely, Kia will go for a more directly Prius-challenging hatchback. Underneath, they'll share a powertrain consisting of a direct-injected, 1.6-liter four-cylinder and electric motor. Both will use the same platform based on the next-gen Elantra and Forte, according to Automotive News. In addition, Hyundai will get a pure EV version of its model to launch in California in 2017, while Kia reportedly won't. According to Automotive News, the companies' strategy is reportedly to be ready when gas prices eventually rise again. "When they come back up and people start looking for hybrids again, it'll be very nice to be able to give buyers an option besides just the Prius," said Adam Kraushaar, president of a New Jersey Hyundai dealer. Further complimenting the electrified plans, a plug-in version of the Kia Optima Hybrid is also reportedly on the way. With its launch, the two brands would have a total of nine hybrid, EV or fuel cell vehicles on offer by the 2018 model year.

2016 Kia Optima 2.0T Quick Spin [w/video]

Kia might live under the corporate shadow of parent company Hyundai, but don't confuse the Kia Optima for a rebadged Hyundai Sonata. That hasn't been the case for years, and the new 2016 Optima is more of its own car than ever before. Yes, both cars share a 110.4-inch wheelbase and 191.1-inch length, two engines, and under-the-skin hardware components. But you wouldn't know they were related just by looking – or by driving. In addition to the 2.0-liter turbocharged engine, Kia offers a 2.4-liter naturally aspirated four on the base end, and a 1.6-liter turbo-four aimed at higher fuel economy. For more on those powertrains, stay tuned for our full First Drive story coming in a few days. My drive time in the Optima focused mostly on the 2.0-liter turbo-equipped version, in loaded trim. Sure, I drove the fancy one, but this car feels so refined that Toyota should be worried. Driving Notes 2.0-liter turbo models use a rack-mounted steering assist motor, compared to the column mounted unit paired to other engines. It's a costly upgrade for Kia, but it offers better feedback and steering feel. Kia firsts include automous emergency braking, and high-intensity discarge headlamps with active cornering and automatic high beams. I didn't have a chance to try either feature, but I can tell you the adaptive cruise control works with minimal frustration. Another new item, first used on the Sorento, is Harmon Kardon Clari-fi digital music restoration, which claims to improve the sound quality of compressed music. I sampled the optional 14-speaker, 630-watt system with some 320 kbps MP3 files over the USB input and was amazed by the clarity and sound quality. The interior layout, with its horizontal swatch of buttons on the dash, is a clean and refreshing. It's a welcome break from more over-styled sedans that sacrifice swoopy contours for functionality. Kia focused on quality materials and feel. The push-button start is metal, models with the panoramic sunroof get ceiling mood lighting with rear LED reading lamps, and top-of-the-line SXL come with nappa leather. It goes a long way to justify the SXL's base price of $36,615. This car is quiet. The roads outside of Las Vegas are smooth, but the desert sun leaves the surface pockmarked. That's usually a recipe for tire noise, but I didn't hear any hum. Kia's product planners gave credit to the Michelin tires. I'll have to sample the car on some worse roads before giving a final impression.

Dancer who portrays Kia hamster accused of disability fraud

Tsk, tsk, dancing hamster. Kia's trio of anthropomorphic rodents may be down a member, as the actor that portrays one of the dancing hamsters has been arrested on charges of disability fraud. According to The Huffington Post, 27-year-old LeRoy Barnes accepted over $51,000 in disability payments following a workplace injury in 2010. While accepting the money, he's accused of performing under aliases, in addition to his costumed work for Kia. "Fraudulently collecting disability benefits is not only illegal, it disrespects legitimately injured Californians who are unable to work," Insurance Commissioner Dave Jones said in a release obtained by HuffPo. Barnes was arrested back in March and posted $50,000 in bail the following day.