2014 Kia Sportage Lx on 2040-cars

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Dan Neil pokes fun at the celeb cars of 2014

Look, we try really hard not to pay any attention to the Kardashians and their vapid reality TV empire. But, as troubling as that brood may be, occasionally we're impressed and/or horrified by their four-wheeled conveyances. In fact, that curiosity extends beyond talentless reality stars with rotund glutes to celebs in general. That's why we're enjoying Dan Neil's sometimes biting take on the celebrity cars of 2014. Besides paying tribute to Kim K, husband Kanye West and the adorable Lamborghini that their spawn rides about in, Neil also takes a look at LeBron James' turn as a Kia spokesman and boxer Floyd Mayweather's trio of Bugatti Veyrons. Matthew McConaughey is a focus of Neil's as well, thanks to his oft-panned advertisements for Lincoln (and the raucous parodies they inspired), before finishing on the high, with Jerry Seinfeld and his new Porsche 918 Spyder. Take a look at Neil's recap of the celebrity cars of 2014. News Source: The Wall Street Journal Celebrities Humor Bugatti Kia Lamborghini Lincoln Porsche Videos porsche 918 spyder celebrity dan neil

Kia: The Perfect Getaway

Former 007 Pierce Brosnan took on a new role for the 2015 Super Bowl, featuring in a spot for the new Kia Sorento. The fifth man to take on James Bond, Brosnan is being pitched a new project, although he doesn't seem to be totally on the same page as the executive that's trying to sell him. Where the actor expects a sniper and a missile launcher, he's confronted by a owl and a moose, respectively. It's a pretty humorous spot, all together. As for the car, you can read all about our first-hand experiences in the new Sorento.

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.