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Kia takes the wraps off new Sorento

We've seen the spy shots (twice) and we've seen the teaser images, but now Kia has finally revealed the finished form of its upcoming new Sorento crossover.
Taking some styling cues from the Kia Cross GT concept from the 2013 Chicago Auto Show, but with better proportions, the new Sorento packs a more pronounced grille in an altogether more aggressive (though not necessarily better-looking) front end than the model it replaces. Sheet metal is more sculpted all around, and despite the wrap-around taillights, the rear end looks familiar.
The new Sorento stretches 3.7-inches longer overall, on a 3-inch longer wheelbase, but sits half an inch lower, promising more interior space and of course updated equipment and features. The Eco Dynamics badge on the tailgate suggests the availability of green tech like stop/start ignition and such. Kia will reveal the new Sorento in Korea later this month ahead of its debut at the Paris Motor Show in October.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia releases second Sedona teaser ahead of New York debut

Kia has released a second teaser image of the next-generation 2015 Sedona minivan ahead of its debut at the New York Auto Show, and it doesn't leave much to the imagination. The van is a much-needed replacement for the current (aging) model that was briefly withdrawn from the US market and then brought back, nearly unchanged.
The new Sedona seems to take a little inspiration from the KV7 concept with its narrowing rear side glass that appears to wrap around to the back. Otherwise, it is the same general shape we have come to know from minivans. That said, the sloping A-pillar and rear spoiler provide a bit more sleekness to the appearance. The original teaser showed off the Sedona's chrome, tabbed grille and headlights.
Kia isn't confirming many details about the new eight-passenger minivan yet. What we know: it rides on a new chassis, power comes from a 3.3-liter, direct-injected V6, and it's going to be offered with Kia's UVO infotainment system. We'll get the full scoop in New York next week, but for now, scroll down for the official announcement.