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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

208k Kia Soul models recalled over broken pedals

Kia is recalling a whole bunch of Souls over accelerator pedals that may bend and fracture. A grand total of 208,858 vehicles are affected, all built between July 21, 2013 and January 8, 2015. Both the standard Soul and its EV counterpart are included in this recall. According to the National Highway Traffic Safety Administration, "If the vehicle has a bent or broken accelerator pedal, the driver may have difficulty accelerating the vehicle, increasing the risk of a crash." Sounds about right – a broken pedal under your right foot certainly can't be good. Kia will add supporting rubber underneath the pedal stopper in these affected vehicles. The Korean automaker will notify owners, and of course, the repair work will be performed free of charge. Look for this recall campaign to officially kick off later this month. NHTSA's official statement is below. Report Receipt Date: MAR 02, 2015 NHTSA Campaign Number: 15V123000 Component(s): VEHICLE SPEED CONTROL Potential Number of Units Affected: 208,858 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2014-2015 Soul and Soul electric vehicles manufactured July 21, 2013, to January 8, 2015. A section of the accelerator pedal may bend and fracture. CONSEQUENCE: If the vehicle has a bent or broken accelerator pedal, the driver may have difficulty accelerating the vehicle, increasing the risk of a crash. REMEDY: Kia will notify owners, and dealers will add a supporting rubber underneath the pedal stopper, free of charge. The recall is expected to begin March 24, 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC116. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video:

Audi, Jag, Kia and Tesla top Strategic Vision 2014 Total Quality Index

A couple weeks ago, J.D. Power released its latest Initial Quality Study, which gave high marks to Porsche, Hyundai and General Motors, with the latter earning more individual IQS awards than any other manufacturer. Now, it's Strategic Vision's turn, and it's doling out its praise not to Porsche, but to Tesla, which wasn't even included in the JD Power IQS.
The Model S was named the best vehicle overall in total quality, while Porsche's corporate brother and endurance-racing rival, Audi, was named the best premium brand, alongside Jaguar. Strategic Vision cited the Q5 and the ancient Q7 for individual segment awards, as well as the A5, which was a mere point off the top of its segment. SV also handed out compliments for the Audi's interior work. The win for the German brand is a nice improvement over its IQS score, with which it landed above the industry average, but solidly mid-pack.
Jaguar was without a segment winner, although SV did say that the Indian-owned English brand had a number of vehicles very near the top of their segments. This is the second significant win for Jag in two weeks, after it finished second overall on the JD Power IQS a few weeks ago.