2013 Kia Sportage Ex Luxury Sport Utility 4-door 2.4l on 2040-cars

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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Kia dealer: Soul EV nothing but a political statement

It looks like Kia of Vancouver didn't get the company memo. While the South Korean company is expanding the sales area for the Soul electric vehicle, management at a Kia dealer in British Columbia's biggest city isn't convinced of the EV's earth-saving and potentially dollar-saving attributes, according to Inside EVs. Managers spelled out their reasoning in a series of alleged e-mails to a prospective customer, and you have to admire their conviction. One of Kia of Vancouver's managers referred to the Soul EV as a "social/political statement," and spelled out his opinion that the model won't help the environment because of what he says is the extra carbon cost to produce an electric battery (a long-debated subject). A second manager from the dealership took a slightly more conciliatory tone but still questioned whether the extra new-vehicle cost would allow for the prospective driver to save money while calling gas-powered cars "more reliable," according to Inside EVs. The automaker isn't happy. "Kia Canada disagrees with the statements made and is in the process of addressing this matter," Kia Canada spokesman Jack Sulymka told AutoblogGreen. The Soul EV just won the first-ever Canadian Green Car of the Year Award, beating out the Honda Fit, Subaru Legacy and Toyota Camry Hybrid in the process. Related Videos: Featured Gallery 2015 Kia Soul EV: Quick Spin View 37 Photos News Source: Inside EVs via Green Car ReportsImage Credit: Drew Phillips Photography Green Kia Electric kia soul ev

In lifetime analysis, Kia Soul EV is way, way cleaner than diesel model

The heart of the matter is that the battery-electric Kia Soul is better for the environment. And not just because it doesn't create any emissions while on the road. From beginning to end, the Soul EV has a far lower environmental impact than its more conventional counterparts. TUV Nord, the German technical inspection group, says the Soul EV has a carbon footprint that is 40-percent smaller than the one from the diesel-powered Soul sold in Europe. That's factoring in everything from the materials that go into building the car to the recyclability once it's defunct to, of course, tailpipe emissions. Or lack thereof. Kia plans to start sales of the Soul EV in its native South Korea sometime this year and is keeping global sales expectations modest, saying it plans to make about 5,000 Soul EVs annually. The car will be priced at the equivalent of about $39,000 US in South Korea, though government subsidies will cut that down a bit. Kia hasn't set an official launch date for the car in the US, but expects for the Soul EV to be available to Americans by the end of the year, Kia US spokesman James Hope told AutoblogGreen. Check out the press release about the Kia Soul EV's TUV Nord score below and read our First Drive impressions of the model here. Kia Soul EV earns whole-life environmental certificate - Soul EV achieves major TUV Nord Life Cycle Assessment (LCA) certificate - ISO 14040 certification considers whole-life environmental impact of Soul EV (SEOUL) June 18, 2014 – The Kia Soul EV has become the latest model from the Korean brand to earn important certification for its outstanding whole-life environmental credentials. TUV Nord, an independent technical inspection organisation, has certified the new Kia Soul EV according to the ISO 14040 Life Cycle Assessment (LCA) standard. LCA examines the environmental impact of both the car and the overall manufacturing process throughout its whole life, taking into account factors such as choice of materials, tailpipe emissions and recycling. Comparing the Soul EV to its diesel counterpart currently on sale in Europe, the zero-emissions electric vehicle scored particularly strongly for 'Global Warming Potential', emitting 39.7% fewer greenhouse gases over the whole life of the vehicle, such as carbon dioxide and methane.