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Kia wants 11 green cars by 2020

Kia will invest $10.2 billion in an effort to become a more environmentally friendly automaker over the next five years, and the recently teased Niro hybrid crossover will be just the tip of the iceberg. The Korean automaker wants to more than double its green car lineup by 2020 to 11 models from the current four with plans for new hybrids, PHEVS, EVs, and even a hydrogen fuel-cell vehicle. This green rollout will start with an Optima PHEV (the 2014 hybrid variant is shown above) with a lithium-polymer battery and will continue with the Niro CUV. Spy shots also suggest both Hyundai and Kia have other dedicated hybrids under development, and rumors hint at their arrival in showrooms in 2017. "Global market demand is shifting to electric vehicles, with oil prices predicted to rise in future," Ki-Sang Lee, the senior vice president at Kia's Eco Friendly Vehicle R&D Center, said in the investment's announcement. Kia is already familiar with fuel-cell tech thanks to public testing in 2009, but the automaker really wants to push development with a mass-produced model in 2020. The new FCEV would use a 15- percent lighter and five-percent more efficient stack versus current units, and the setup would offer an estimated range of over 497 miles. The company hopes to build 1,000 of these vehicles annually at first. The automaker's green plan will also aim to boost the brand's average fuel economy by 25 percent from 2014 levels. To make that happen, Kia will replace seven of its 10 engine families and will cut the weight of future vehicles by five percent. The next-gen models will use more efficient transmissions too. KIA MAPS OUT FIVE-YEAR AMBITION FOR GREEN CAR LEADERSHIP Green car line-up expected to grow from four to 11 models by 2020 Kia targeting hydrogen fuel cell vehicle production within five years Kia aiming to improve average fuel efficiency by 25% over 2014 levels Roadmap for low emission cars includes clean combustion, hybrid- and pure- electric vehicles, and hydrogen fuel cells 70% of current engine range set to be replaced by more efficient units Kia Motors today announced its mid- to long-term plans for the development of a greatly increased range of environmentally friendly vehicles. The brand's 'green car roadmap' sets out Kia's ambition to become a leader in the low emissions car market by 2020.

Kia releases first photos of new Sportage

Occasionally, an automaker introduces a great looking concept that translates seamlessly into a very handsome road car. This isn't exactly one of those times. Kia has released the first three images of the new Sportage, the company's small CUV. The company says they drew inspiration for the production model from the Provo Concept, shown at the 2013 Geneva Motor Show, although we see quite a lot more inspiration from the Niro Concept, originally introduced at the 2013 Frankfurt Motor Show, particularly around the front fascia. In fact, when we originally covered the Niro, commenter sp33dklz went as far as saying, "So, by the time this gets to us it will be a new four-door Sportage?" Gold star to you, sir. The front end is a rather busy place, although the rest of the design appears far cleaner. In front, you have almost top-mounted headlights that remind us a bit of the original Subaru B9 Tribeca. Kia's Tiger Grille is there, and it's flanked by four-unit LED running lights, like those used on the Sorento and Optima. While there's a bit too much going on up front, the rear end is a much cleaner affair. A chrome strip ties together the flattop taillights, while a pair of oval exhaust poke out of the silver-colored diffuser/bumper guard. The greenhouse gets an aggressive shape and a thick D-pillar, while meaty wheel arches and large alloy wheels – we're betting they're at least 18s – add some spice to the two-box profile. Check out the trio of images of the new Sportage at the top of the page. Then scroll down for the official press release and register your opinion in Comments. We'll have much more on the all-new Sportage when we make the trek to the 2015 Frankfurt Motor Show next month. FIRST EXTERIOR IMAGES OF ALL-NEW SPORTAGE All-new Sportage to be unveiled at IAA Frankfurt New "face" is biggest design change European Design Centre led styling Kia Motors has today revealed the first official exterior images of the all-new Kia Sportage, featuring a dynamic and strong new design. The all-new Sportage will make its global debut at the Frankfurt International Motor Show on 15 September 2015. Entering its fourth-generation, the all-new Kia Sportage features a bold, progressive design, with the vehicle's designers creating a sense of power and agility from every angle.

Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.