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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia GT to debut in Paris, production in 2017

After years of waiting, the Kia GT four-door coupe (concept pictured above) could finally debut in production guise at the Paris Motor Show in October, and the brand would start making it in 2017, according to Autocar. The South Korean automaker could also create a hotter variant of the pint-sized Rio in 2018 to give the lineup a dash more performance. Kia debuted the rear-wheel drive GT concept at the 2011 Frankfurt Motor Show, and the svelte four-door offered some speed thanks to a 3.3-liter turbocharged V6 with 389 horsepower and 394 pound-feet of torque and an eight-speed automatic gearbox. Kia seemed primed to build the model several times over the years as a US-focused vehicle, but the latest report hinted that production wouldn't happen until 2017. Autocar claims that the final design incorporates cues from the sporty GT4 Stinger concept. Kia also intends to introduce performance-oriented models with the GT moniker lower in its range. According to Autocar, the Rio GT would ride on the vehicle's lighter next-gen platform and offer about 180 horsepower from a 1.6-liter engine to compete against the Ford Fiesta ST, which already has 197 hp. However, the South Korean automaker might want to consider a more potent powerplant to keep up in the hot hatch arms race, because spy shots already suggest the Blue Oval's development of a Fiesta RS with around 250 hp. Related Video: Featured Gallery Kia GT Concept: Frankfurt 2011 View 13 Photos News Source: AutocarImage Credit: Copyright 2016 Drew Phillips / AOL Design/Style Rumormill Paris Motor Show Kia Hatchback Concept Cars Performance Sedan 2016 paris motor show kia rio kia gt kia gt concept

Kia reveals Niro concept in Frankfurt, by Frankfurt and for Frankfurt

Although the Frankfurt Motor Show may be home turf to a half dozen German automakers, Kia won't have far to go when it wheels its new concept over to the Messe for the exposition in a couple of weeks. That's because the show car you see here was designed less than a kilometer away from the convention center at Kia's European design center.
It's called the Niro, and it's designed to gauge public interest - particularly the European public's - for a potential new B-segment model. Kia's not saying much else about the project, only that it was directed by its chief European designer Gregory Guillaume and that it "combines a mischievous character in a clearly robust and substantial yet stylish bodyshape" and that it incorporates stainless steel and other materials into its shape.
What we can see from the images (which you can view in the gallery above) distributed with the press release (below) is a compact crossover coupe with Kia's trademark grille (part of the neon green accents), a contrasting greenhouse, and butterfly doors to access a molded cockpit with widescreen infotainment display. For more than that, though, we'll have to wait until the concept is revealed in Frankfurt on September 10.