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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.

Kia bringing new Picanto city car to Geneva

The Kia Rio may be one of the smallest cars available in the United States, but over in Europe, the Korean automaker offers something even smaller. It's called the Picanto, and Kia is set to reveal an updated version at the Geneva Motor Show next month. Measuring just over 140 inches long and weighing less than 2,000 pounds, the Picanto shares its underpinnings with the equally tiny Hyundai i10, with power coming from an upgraded 1.0-liter inline-three with multi-point fuel injection. The new model also benefits from redesigned bumpers front and rear, new 14-inch (that's right, 14-inch!) alloys, larger brakes and a revised interior with a new center stack, chrome accents and cloth upholstery. Buyers will also be able to choose between three- and five-door body-styles and new color packs to make it stand out from other city cars in the urban landscape, along with a new seven-inch display for the infotainment system and cruise control. Kia to reveal new Picanto at 2015 Geneva Show - Updated exterior and interior design with new customisation options - New premium features include cruise control and touchscreen infotainment - Updates to 1.0-litre gasoline engine and reduced stopping distance - On sale across Europe by the end of Q1 2015 Frankfurt, 2 February 2015 – Kia Motors Europe will unveil the enhanced Kia Picanto at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. Kia's stylish A-segment city hatchback features a range of dynamic and visual improvements to maintain its competitiveness. The enhanced Kia Picanto boasts redesigned front and rear bumpers to enhance the car's bold looks, as well as updates to Kia's hallmark 'tiger-nose' grille. Buyers can now choose a new 14-inch alloy wheel design, and the inclusion of an optional sport pack makes the upgraded car stand out as one of the best-looking vehicles in the A-segment, in both three- and five-door variants. Inside, the Picanto is now fitted with new chrome accents surrounding the driver's instrument binnacle and dashboard air vents, and a new cloth upholstery pattern boosts the car's youthful appeal. At the centre of the dashboard, a more modern fascia now surrounds the Picanto's audio system. Premium features and greater customisation A range of optional premium features are being introduced to the Kia Picanto for the first time, including the latest generation of Kia's AVN (audio-video navigation) system with a large 7.0-inch display screen (available from Q3).