2014 Kia Cadenza Premium on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2014 Kia Cadenza

Kia's Second Effort At Luxury Finds More Love Than The Amanti
The same recent global economic crises that have led luxury automakers to invade the small car market are also somewhat responsible for the influx of near-luxury sedans from mainstream automakers. As the likes of Mercedes-Benz and Audi are reaching down for new customers, automakers like Hyundai, Chevrolet and Toyota are reaching up to bridge the gap and fill in the white space between the industry's typical high-volume large sedans and established luxury sedans. Joining this emerging market, the 2014 Kia Cadenza is the latest sedan to blur the line between value and luxury. One of Kia's core focuses has been offering value to customers, and even with a starting price of $35,100, the Cadenza still represents plenty of that kind of thinking.
Despite what might first come to mind, the Cadenza is not named after a piece of furniture. Instead, Kia notes the name for its new front-wheel-drive flagship comes from the Italian musical term that translates as 'cadence'. The name thus fits in nicely with the brand's other musically inspired model name, Forte. Much like the Hyundai Genesis, the Cadenza will serve as a test of sorts to see how much customers are willing to pay for a Kia, and despite recent reports indicating that Kia has confirmed the Quoris for next year, the reality is that the availability of the bigger rear-wheel-drive flagship will be determined in part by how well the Cadenza strikes a chord with buyers.

Kia Soul now has more turbo and 201 hp

Back in May, Kia revealed in a new hamster commercial that we would be seeing a turbocharged version of the Soul sometime this winter. After months of waiting, we finally get our first look at the Soul Turbo in the form of the European-market Soul SX. Obviously, the most important part of the newly-boosted Soul lies under the hood. There you will find the familiar turbocharged 1.6-liter four-cylinder from the Veloster Turbo and the Elantra Sport. Unsurprisingly, it makes the same 201 horsepower as its corporate cousins. But that's still a healthy 37-horsepower improvement over the naturally aspirated 2.0-liter. The engine is bolted up to a new 7-speed dual clutch transmission. Kia didn't say anything about a manual option, but we certainly hope they'll offer one. The company claims the Soul SX has a 0-62 mph time of 7.8 seconds and a top speed of 124 mph. Aside from the engine, there are subtle exterior and interior tweaks that distinguish this quicker Soul. The front bumper gets a larger, more aggressive grille, and the side sills are slightly wider. The car also receives exclusive 10-spoke, 18-inch wheels, red accents and Soul badge, and a twin-tip exhaust. Inside, the Soul SX has a black cloth and leather interior featuring orange stitching and the obligatory flat-bottomed steering wheel. Kia also revealed that the Soul SX is now available for ordering. However, this is just the European model. We still have yet to see the final US-spec version, but we'll probably see it very soon. Related Video: Featured Gallery 2017 Kia Soul SX: Paris 2016 View 12 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Kia Crossover Hatchback Performance 2016 paris motor show kia soul turbo