2008 Kia Spectra Ex Sedan 4-door 2.0l on 2040-cars

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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Kia Proceed wagon teased, could be sign of things to come for other Kias

One of our favorite cars from the Frankfurt Motor Show last year was the Kia Proceed concept (shown below). It was a rakish, sleek wagon that looked a bit like a smaller, more practically-minded Kia Stinger GT. One of the key questions, though, was whether a production version could look as good, as well as when that production version would arrive. To partially answer those questions, Kia has released a teaser image of the final product. The teaser shows us the rear of the car, and it does hint that this wagon will have a low roofline and an almost fastback rear hatch. This is evident by the small glass opening relative to the rest of the car. There are of course compromises for production. It doesn't look like the rearward side glass wraps around to the hatch glass, and the spoiler is reshaped. The taillights aren't just a single wide bar, either. Now they take a shape closer to that of the Kia Sportage or Stinger. We do like the looks of the wide haunches at the base of the glass, though. Between that and the low roof, this should be a very stylish hatch. The subtle high-mount brake light is a slick touch, too. Kia also announced that the car will be revealed in September and also be shown at the Paris Motor Show in October. We're excited to see the final product. We're less excited about the fact we probably won't get the car in the U.S. The Ceed line of cars has historically been European, and since wagons still aren't popular here, there's not much hope for this to have an American rendition. Stranger things have happened, of course. Hyundai has continued to sell the American Elantra sedan alongside the European i30 under the Elantra GT name. Kia could possibly do something similar. At the very least, there's a good chance that the Proceed's design will influence other Kia models, possibly even some of its crossovers, so that's a plus. View 5 Photos Related Video:

Hyundai promoting younger execs in bid to 'smoothen an eventual leadership succession'

Experience versus the next generation. It's the decision any organization has to make when it comes to its succession of leadership. But even companies that value wisdom over vitality will eventually have to hand the reins to a new generation of leaders. And that seems to be what the Hyundai Motor Group is preparing for. The Korean automaker has promoted three executives in their early 50s to the rank of Executive Vice President. Chief marketing officer Cho Won-hong (50), PR chief Kong Young-woon (50) and Kim Gyun (52), head of strategic planning at Kia, are all being promoted to the role, putting them in senior leadership positions at one of the world's largest automakers. Reuters frames the promotions as earmarked to "smoothen an eventual leadership succession" at Hyundai. The family-owned company is currently chaired by Chung Mong-koo (76), who has given little indication that he's preparing to step down in the near future. But when he does, he's widely expected to relinquish control to his only son, current vice-chairman and former Kia president Chung Eui-sun (44, pictured), who is said to have chosen the aforementioned US-educated Cho for the promotion. News Source: ReutersImage Credit: SAMUEL KUBANI/AFP/Getty Hirings/Firings/Layoffs Hyundai Kia