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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2021 Kia Sorento caught completely undisguised at a commercial shoot

Remember when Kia just sold cheap warranties wrapped in sheetmetal? After looking over these fresh spy photos of the 2021 Sorento crossover, we'd forgive you for saying no, as those days are clearly well behind the Korean automaker.  Not even a week ago, we saw leaked images of a finished example hiding out underneath a sheet, but this week's unveiling is far more comprehensive. Our spies weren't crafty enough to position themselves for any interior shots, but we have just about every angle of the new Sorento's exterior, and quite frankly, we like it a lot.  Like most newer cars, the 2021 Sorento is rocking an almost full-width grille, but we'll forgive this unfortunate bit of trendy convention because the rest of the design looks clean, contemporary and practical.  While there are plenty of details and nuances to the sheetmetal, the overall shape is fairly minimalist. It's a classic SUV silhouette with only a slight taper to the rear glass, which should allow the new Sorento to hold a good bit of cargo even with the second-row seats intact.  Also in the rear, we see that Kia has taken a page out of some European designers' playbooks with a widely spaced "SORENTO" made up of individual letters across the bottom of the tailgate. Kia has also gone for a split vertical tail light design that places interior housings on the tailgate itself and exterior housings in the quarter panels.  This Sorento also shows what appear to be integrated exhaust finishers that are mirrored by reflector housings above them, giving the whole lower rear bumper a very futuristic look.  A Kia executive confirmed that hybrid and plug-in variants are planned for the redesigned crossover, however it's not clear yet whether (or when) those variants will come to the U.S.  We're expecting to learn more about the new Sorento soon, as we've just learned it will be revealed at the Geneva Motor Show in March.  Related Video:

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.