2003 Kia Spectra on 2040-cars

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Kia Niro Concept is the miniature Soul of the future

The Kia Niro Concept has officially made its Frankfurt Motor Show debut, and aside from the product specialist who would not get out of our photographer's way, this was our first in-person look at the Niro Concept, which first broke cover near the end of last month. The compact, rough-and-tumble crossover would slot in below the Soul were it to enter production, with Kia calling it a B-segment competitor.
The Niro sports neon accents, although both the trim and the actual color of the car itself are far lighter than they appeared in the original press photography. The cabin, meanwhile, looks like it was completely crafted from a single piece of rubber. We suppose that'd make it easy to clean out, sort of like a Jeep Wrangler.
Kia claims the Niro was designed "in Europe with European tastes" in mind, and that its production options will be based on the response of the general public. Take a look above for a full gallery of live photos, and then down below for the press release and images from Kia.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Good Samaritans rescue driver from sinking car in Florida

A pair of good Samaritans and three police detectives saved an elderly Florida man from drowning in his car after it crashed into a pond this week. According to Port Saint Lucie police, Hixford Banton was traveling westbound along Port Saint Lucie Boulevard in Port Saint Lucie when his Mercedes sedan was struck by another motorist attempting a turn on to the street from Arioso Boulevard. The collision caused Banton to lose control of his Mercedes. In his confusion, he ran off the road, drove across a lawn, and crashed into a pond in front of the town's City Hall. James "Randy" Brazier was across the street when he heard tires screeching, and turned to see Banton's Mercedes go into the pond. He rushed across the busy street, jumped into the pond, and swam to the rapidly sinking Mercedes to save the driver. Once Brazier reached the car and opened the door, it immediately capsized and sank to the bottom of the pond. "When I got to the guy, he was real scared, so I told him to calm down, " Brazier told the TCPalm newspaper. "I opened the door and got him out, he panicked, took us both under and then I hit the bottom, pushed ourselves back up." Brazier was assisted by another passerby named Charles Proulx, who waded into the pond to help the struggling men. Three Port Saint Lucie police detectives–Stephen Reuther, Peter Chunn, and Maiga Auguste–arrived soon after with a rescue ring and helped to pull the men out of the pond. Once everyone was ashore, salvage divers were brought in to locate the car and pull it out of the pond. Thanks to the murky water and the pond's surprising depth, roughly fifteen feet, it took divers nearly thirty minutes to locate the car. Later, at the police station, Banton said that he had yet to meet his rescuer. "Somebody I have yet to meet came in and helped me. He came to me and he said, 'I got you, I got you, are you ready?'" Banton said. "And he opened the door, and I just went out." Banton also stated that he could not swim, and that he would have died had Brazier not come to his aid. Soon after, the two were reintroduced under less stressful circumstances. News Source: TCPalm, Palm Beach Post, WPBF Government/Legal Weird Car News Kia Driving Safety Autoblog Minute accident