2003 Burgundy Kia Spectra Gsx Hatchback 5-door 1.8l Auto No Reserve on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia, Hyundai working on wireless charging with Mojo Mobility

Last month, Kia started expanding US sales of its Soul EV electric vehicle outside California and into Texas, Georgia, Oregon, and Washington. Now, the South Korea-based automaker is making it a little easier for residents of those states to charge up those cars. Much of the early focus, naturally, is on the always-green-minded Pacific Northwest. Kia Motors America is working with a company called Greenlots to build Level 2 and fast-charging stations at Kia dealerships. Specifically, about 30 fast-charging stations will be deployed at 21 dealerships throughout those four states. Those stations can get a Kia Soul EV 80-percent charged in about a half hour. The EVs can go about 93 miles on a full charge. Including Level 2 stations, about 40 stations will be added in the Pacific Northwest alone. The idea is to make sure folks in both the Seattle and Portland areas feel secure about their ability to charge their cars throughout the region. Additionally, Kia and its sister automaker Hyundai are working with another company called Mojo Mobility to develop a wireless plug-in vehicle charging system, Hybrid Cars reports. The companies received funding from the US Department of Energy's Vehicle Technologies Program, and have so far found that those wireless stations can charge at about 92-percent efficiency. No timeline has been disclosed as far as when those stations will start being available to the public, but folks in the Pacific Northwest are sure to welcome them, perhaps in time for the Soul EV 2.0. Related Video: Show full PR text KIA MOTORS AMERICA RAMPS UP SOUL EV INFRASTRUCTURE IN WASHINGTON AND OREGON Soul EV coming to a total of 20 dealers in the Pacific Northwest; 12 in Washington1 and eight in Oregon2 Kia increases fast-charger network in the region with 10 new chargers IRVINE, Calif., July 8, 2015 – Kia Motors America (KMA) is continuing its progressive launch of the Soul EV and adding to the electric vehicle ecosystem in the Pacific Northwest with 20 Soul EV-certified dealers and a robust charging network. Of the 20 dealers in the region, 12 will be located in Washington and eight in Oregon. In addition to each being equipped with two Level-2 chargers (40 total in the PNW region), 10 of the dealers will also be up-fitted with DC fast chargers, increasing Kia's overall network of fast-charging stations. As an added value, select Kia dealers will allow Soul EV owners to charge their electrified urban runabout at no cost3.

Kia, Mercedes, Carmax poised to return to NBA after league bans Sterling

NBA Commissioner Adam Silver dispatched some swift justice yesterday on the bigoted owner of the Los Angeles Clippers, Donald Sterling. The 80-year-old billionaire was banned for life and fined $2.5 million for making strongly racist remarks that were recorded on tape. Commissioner Silver has also vowed to try and force Sterling to sell the Clippers in a bid to sever any and all connection between him and the NBA.
Sponsors had rapidly abandoned the Clippers, with covers like the one above going up on sponsor logos during a playoff game against the Golden State Warriors earlier this week, due to the strong and vocal public condemnation of Sterling and his views. With the punishments in place, though, the door has been opened for Kia, the southern California dealer group for Mercedes-Benz and used-car retailer CarMax (among other, less auto-related organizations like State Farm, Red Bull and Sprint) to renew their sponsorship with the team.
"We stand with the Commissioner, the league, the players and the fans condemning Mr. Sterling's views. We look forward to a positive resolution and continuing our relationships within the NBA community, including our league and team sponsorships and our personal ties to [Clippers star] Blake Griffin," Kia said in a statement obtained by Automotive News.