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Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

2019 Kia Forte First Drive Review | Slow, but steady

PITTSBURGH, Pa. — Kia is in the midst of an sea change. The Stinger's release has shifted the brand's focus away from simply being rebadged Hyundais, giving the Korean automaker a new identity. The Soul and Niro have been solid and unique products, but one or two cars aren't enough to move the needle, especially in the eyes of the public. Our long-term 2018 Kia Stinger GT is a fantastic car, but it still gets plenty of "that's a Kia?" comments out in public. If Kia wants to reinvent itself in this new image, every product is going to have to look and feel as if it was cut from the same cloth. For 2019, the Kia Forte is entering its third generation, having debuted a decade ago as replacement for the Spectra. Like the previous two models, the new Forte shares more than a little with its corporate sibling, the Hyundai Elantra. Kia claims the Forte is more than just an Elantra with handsome new sheetmetal, with some minor updates and changes underneath the skin. There are some allusions to the Stinger in the Forte's design — thin, sweptback headlights, a wide lower air intake up front and full-width taillights in the rear. Both cars are also sprinkled with a number of black accents. It's clean and more distinctive than the recently refreshed but still conservative Elantra. The Forte's interior is less Stinger and more Optima — not quite as bold as the exterior might suggest, but purposeful. There are the practical details that make a difference: small spaces for your phone, sunglasses and more. The Honda Civic offers more, but the Forte is near the top of its class. Like the Elantra, the Forte's seats are comfortable and well positioned, though I do wish there were a little more thigh bolstering. Base models come with cloth, though heated and ventilated leather seats are standard on the top-tier EX trim. The EX also comes with two USB ports and an optional wireless charger. Fit and finish are impressive, too. There was nary a rattle or panel gap to be found. Kia's focus on improved noise and vibration was immediately evident, too. Both wind and road noise were both mild, with just a little bit of sound coming from the car's A-pillars. The chassis has been stiffened significantly compared to the Elantra, and it definitely comes across on the road. The overall impression inside is that it looks and feels as well-built as anything coming from Japan and better than some of the Americans. Unfortunately, things aren't quite as rosy when you get moving.

2021 Kia Seltos fuel economy revealed at up to 31 mpg combined

The 2021 Kia Seltos made its official debut in the U.S. just a couple months ago at the L.A. Auto Show. Now its fuel economy numbers have been published by the EPA. The compact crossover's numbers are roughly on par with its smaller Soul sibling and significantly better than the larger Sportage. The Seltos is available with two different engines, a 146-horsepower naturally aspirated 2.0-liter four-cylinder coupled to a CVT, and a 175-horsepower turbocharged 1.6-liter four-cylinder with a dual-clutch transmission. The former is available with front-wheel drive or all-wheel drive, while the latter only comes with all-wheel drive. Unsurprisingly, the most efficient model is the front-drive 2.0-liter with city fuel economy of 29 mpg, highway economy of 34, and 31 combined. Adding all-wheel drive drops those numbers to 27 in town, 31 on the highway, and 29 combined. The turbo Seltos brings up the rear with 25 mpg in the city, 30 on the highway and 27 combined. Compared with its smaller sibling, the Soul, the Seltos performs impressively, with the front-drive model matching the Soul Eco Dynamics combined fuel economy of 31 mpg. On the other hand, the turbo Soul's 29 mpg combined rating is better than the turbo Seltos. The turbo Seltos does have all-wheel drive, which the turbo Soul lacks. In fact, no Soul is available with all-wheel drive, a worthy selling point for the Seltos. When comparing the Seltos numbers to the bigger Sportage, which also offers all-wheel drive, every version of the Seltos outperforms the best Sportage's combined fuel economy number of 26 mpg. Comparing the Seltos with other small crossovers, it fares well. Looking at front-drive competitors, only the much more expensive Subaru Crosstrek Hybrid and the smaller, cheaper Nissan Kicks and Hyundai Venue top the Seltos in fuel economy. The Buick Encore ties it. With all-wheel drive, the Seltos is also competitive. The non-hybrid Subaru Crosstrek's 30 mpg combined beats the Seltos by just one, and the Honda HR-V is tied with the Kia. The 2020 Kia Seltos will go on sale early this year. The base price will be below $22,000. Related Video: