2021 Kia Soul Lx on 2040-cars

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Hyundai Palisade and Genesis GV80 production idled

In February of this year, the coronavirus pandemic forced Hyundai Motor Company to idle production at most of its factories in South Korea. The Chinese suppliers that provided wiring harnesses for models like the Hyundai Palisade and Genesis GV80 hadn't recovered from their COVID-19 shutdowns, causing a shortage of components. Since then, Hyundai, along with automakers around the globe, has faced repeated hurdles to restoring desired production numbers. Just-Auto reports another hiccup, with Hyundai compelled to shut down lines that build the Palisade and GV80 at its Ulsan, South Korea complex again last week over a lack of parts. Just-Auto didn't specify the parts in question. On top of that, Hyundai had already idled three lines at two plants after an employee at a supplier died, the cause of death thought to be COVID-19. Kia needed to do the same for two entire facilities in South Korea after two plant workers were diagnosed with the illness. In the U.S., Hyundai Motor Manufacturing Alabama was idled from March 18 to May 4, resuming production at lower output on May 4 to manage inventory after the coronavirus and lockdown measures gutted new car sales.   Hyundai, like giant Ford and tiny McLaren, will be ruing the lost momentum of its recovery. The group turned in its best quarterly profit since 2017 at the end of last year, thanks to the larger margins that crossovers and SUVs deliver. Hyundai brand U.S. sales last year of 688,771 units was tantalizing close to an annual sum the brand hasn't hit since 2012. In January, the automaker predicted it would improve on last year's 3.5% group operating profit margin by hitting 5% this year. The nearly 10,000 reservations taken for the GV80 fueled the optimism, when Genesis sold just over 21,000 vehicles in total last year in the U.S. However, through the first quarter, group sales were down 11% globally and in the U.S. Worse, Just-Auto says the group's global sales have nosedived 26% through the first five months. The production halts on the models that deliver the best return will prolong the pain and make it sharper. Related Video:

Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Kia teases e-AWD Soul concept for Chicago

Kia let slip just a few days ago that it is preparing an outdoorsy concept based on one of its most popular models for the 2015 Chicago Auto Show. After a brief wait, we are getting our first look at an unnamed e-AWD concept – or at least the front third of it. By all accounts, it looks to be rough and tumble version of its popular Soul compact. Beyond some tougher looks, the concept will get some extra oomph from an electric all-wheel drive system. Plus, to fit its inspiration of letting city dwellers go on off-road adventures, the styling wears a few tweaks from Kia's California design studio. The teaser shows off black body cladding around the lower air dam and wheel wells. The headlights also appear blacked-out with white trim around them for contrast, and the orange highlights in the wheels provide some visual pop. We're curious to see if Kia will do anything else for this Soul concept's design and how much power the electric all-wheel drive system adds. With the way the teaser image is tightly cropped, it could be a different bodystyle altogether, from a convertible to a pickup. All will be revealed when the concept is unveiled on Thursday, February 12, at the show. For the moment, we're just happy it appears that Kia is finally formally entertaining the idea of an AWD Soul. Kia Motors America will unveil an advanced and capable electric all-wheel drive (e-AWD) concept vehicle at the upcoming Chicago Auto Show. This bold off-roader was conceived by Kia's California design studio and built for city dwellers seeking the ultimate urban escape. Intended to enable a wide array of outdoor activities from skiing and snowboarding, to camping, hiking and mountain biking, this rugged runabout captures the essence of adventuring at higher elevations with the promise of surefootedness in the wild. Kia's newest concept will be revealed on the Kia stand Thursday, February 12 at 9 AM. See you there. News Source: Kia Design/Style Green Kia Crossover Hatchback Concept Cars Hybrid