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Kia Optima Hybrid and Plug-In detailed ahead of launch

Kia wants to be a leader in the green car world in the next five years, and the global launch of the Optima Plug-in Hybrid (pictured above) is an early step in that $10.2 billion plan. The company also has tech updates ready for the Optima Hybrid. However, both new models essentially copy Hyundai's latest improvements for the Sonata Hybrid and PHEV. According to a UK press release, the Optima PHEV will arrive in some global markets in the second half of 2016 with a 9.8-kWh lithium-polymer battery and a 67-horsepower electric motor – just like the 2016 Sonata PHEV. Kia will also aim for an EV range of 27 miles. There will be a 2.0-liter four-cylinder with 154 horsepower and 140 pound-feet under the hood for a total system output of 202 hp, and power will get to the road through a six-speed automatic. The company will expect its Hyundai sibling's 99 US mpge fuel economy, too. The PHEV will wear a few unique parts like a charging panel at the front of the driver's side, chrome side sills, and different wheels. Updated instruments will provide info about the electric powertrain, and a charge indicator on the dashboard that will let drivers check the status even when outside the sedan. The updates for the Optima Hybrid will also generally follow the electrified Sonata with a 2.0-liter four-cylinder, 51-hp electric motor, and total output of 192 hp. It will go on sale in "the majority of Kia's global markets in the first half of 2016," according to the release. However, we don't yet know whether the US will be one of those regions. Autoblog asked Kia Motor America spokesperson James Hope about both of these vehicles, and he told us: "KMA has made no announcement regarding the Optima hybrid. We will have more to share at a later date." HYBRID FUTURE PLANNED FOR NEXT GENERATION KIA OPTIMA New Optima range will include Hybrid and Plug-in Hybrid models Optima PHEV to combine high-capacity batteries with 2.0-litre GDI engine, offering more electric range than any other PHEV saloon Targeting 10% greater fuel economy for new Optima Hybrid Kia aims to improve average fuel efficiency by 25% over 2014 by 2020 Kia Motors has today revealed details of a range of advanced new powertrains planned for the all-new Optima, as part of the company's ongoing commitment to broaden its global range of low-emission vehicles.

Kia design chief Peter Schreyer named Hyundai-Kia President

Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.
The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.
Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.

2014 Kia Sorento garners five-star NHTSA rating

The 2014 Kia Sorento has just earned a five-start crash-test rating from the National Highway Traffic Safety Administration, as well as a Top Safety Pick rating from the Insurance Institute for Highway Safety.
According to Kia, the new Sorento scored well in both frontal and side-impact crash tests, while also netting high marks in rollover testing. Orth Hedrick, Kia's American director of product planning said, "Already a compelling entry in the compact CUV category, earning a five-Star rating from NHTSA makes the Sorento an even stronger contender within its segment while underscoring Kia's overall commitment to delivering safety and exceptional value to our customers."
The Sorento joins the Sportage within the Kia range, and the Honda CR-V, Hyundai Santa Fe Sport, Mazda CX-5 and Subaru Forester in netting a five-star score in the small, CUV segment. Take a look below for the official press release from Kia.