2014 Kia Soul on 2040-cars

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Kia decides on Mexico plant location for small car assembly

Mexico has long been a hot spot for auto manufacturing, but the country's fortunes have been boosted lately, with Honda, Mazda and Nissan recently adding factories there, and BMW is said to be poised to join them soon. Now, new reports indicate that Kia might start building south of the border to keep up with demand.
Insiders speaking to Reuters claim that the Korean automaker is very close to striking a deal to build a factory for two small models in Monterrey, Mexico, with a 300,000-vehicle annual capacity. Assembly could reportedly begin as soon as 21 months after ground is broken.
If true, Kia has done a fantastic job of keeping the deal under wraps. The only hint at anything like this brewing was a rumor last year that Hyundai may have investigation building a factory in Mexico. The company currently operates a factory in Georgia that builds the Optima and Sorento.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia wants 11 green cars by 2020

Kia will invest $10.2 billion in an effort to become a more environmentally friendly automaker over the next five years, and the recently teased Niro hybrid crossover will be just the tip of the iceberg. The Korean automaker wants to more than double its green car lineup by 2020 to 11 models from the current four with plans for new hybrids, PHEVS, EVs, and even a hydrogen fuel-cell vehicle. This green rollout will start with an Optima PHEV (the 2014 hybrid variant is shown above) with a lithium-polymer battery and will continue with the Niro CUV. Spy shots also suggest both Hyundai and Kia have other dedicated hybrids under development, and rumors hint at their arrival in showrooms in 2017. "Global market demand is shifting to electric vehicles, with oil prices predicted to rise in future," Ki-Sang Lee, the senior vice president at Kia's Eco Friendly Vehicle R&D Center, said in the investment's announcement. Kia is already familiar with fuel-cell tech thanks to public testing in 2009, but the automaker really wants to push development with a mass-produced model in 2020. The new FCEV would use a 15- percent lighter and five-percent more efficient stack versus current units, and the setup would offer an estimated range of over 497 miles. The company hopes to build 1,000 of these vehicles annually at first. The automaker's green plan will also aim to boost the brand's average fuel economy by 25 percent from 2014 levels. To make that happen, Kia will replace seven of its 10 engine families and will cut the weight of future vehicles by five percent. The next-gen models will use more efficient transmissions too. KIA MAPS OUT FIVE-YEAR AMBITION FOR GREEN CAR LEADERSHIP Green car line-up expected to grow from four to 11 models by 2020 Kia targeting hydrogen fuel cell vehicle production within five years Kia aiming to improve average fuel efficiency by 25% over 2014 levels Roadmap for low emission cars includes clean combustion, hybrid- and pure- electric vehicles, and hydrogen fuel cells 70% of current engine range set to be replaced by more efficient units Kia Motors today announced its mid- to long-term plans for the development of a greatly increased range of environmentally friendly vehicles. The brand's 'green car roadmap' sets out Kia's ambition to become a leader in the low emissions car market by 2020.