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Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Kia unveils K4 sedan concept in China

Among the dozens of foreign automakers eager to showcase their wares to the Chinese market, Kia arrived at the Beijing Motor Show with the new K4. Though technically categorized as a "concept," the K4 previews a sedan which Kia intends to launch in China later this year.
The K4 is a midsize sedan measuring 186 inches long and riding on a 106-inch wheelbase that makes it bigger than the Forte (sold in the Far East as the K3) and just a few inches shorter than the Optima (aka K5). The form is draped in familiar Kia-style bodywork, with a high trunk and low nose to give it a wedge shape and a familiar if somewhat new take on the headlights and grille seen on other new models from the Korean automaker.
Power comes from a 1.6-liter turbo four (smaller than the engines available in the Optima/K5) mated to a seven-speed DCT. Kia has also fitted the K4 concept with push-button ignition, UVO infotainment system, rear-view camera, six airbags and stability management. In short, everything you'd expect from the latest product of a global automaker.

Kia Sorento bares its claws for X-Men special edition

We all know what Batman drives. Chrysler even postulated at what Superman would drive with its special Ram Power Wagon. But what would the X-Men drive? According to Kia, the Sorento you see here. Unveiled to promote the release of X-Men: Days of Future Past on Blu-ray, DVD and Digital HD, this special Sorento has been done up in a unique livery inspired by one of Marvel's superheroes. Just which one, Kia's not saying, inviting fans to vote on its Facebook page – but unless those claws on the front are magnetized, we're pretty sure you can guess. The special Kia Sorento will be displayed at the Australian Open, which Kia is also sponsoring, and will be followed by a video of tennis star Rafael Nadal teaming up with the team of mutants and jumping in the Sorento to take on a patrol of Sentinels. This isn't the first time, of course, that we've seen Kia take inspiration from comic-book superheroes, but its previous collaborations – highlighted by a quintet of show cars unveiled at SEMA two years ago – were with rival DC's Justice League. 'X-Men' inspired Kia Sorento to debut at the Australian Open 2015 - Striking 'Kia X-Car' produced in collaboration with Twentieth Century Fox Home Entertainment - Fans to guess the X-Men character behind Kia's latest model on the Kia Facebook page - Grand Slam Champion and 'Superhuman' Kia brand ambassador Rafael Nadal to unveil the 'Kia X-Car' at Australian Open 2015 Seoul: Kia Motors today announced details of a new collaboration with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD and Kia's sponsorship of the Australian Open 2015. The partnership with Fox will see the unveiling of a special X-Men-inspired all-new Kia Sorento one week before the first major tennis championship of 2015 - with Kia's 'superhuman' brand ambassador, tennis star Rafael Nadal, revealing the car. In the run-up to the unveiling of the one-off model, Kia Motors is inviting fans of the X-Men franchise and the Korean car manufacturer to guess which X-Men character has inspired the car's unique design. Visitors who go to the Kia Motors Facebook page at http://bit.ly/KiaXmen can guess from four iconic X-Men characters: Storm, Wolverine, Mystique and Magneto. Fans guessing correctly will be entered into a prize draw to win a DVD copy of X-Men: Days of Future Past.